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Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they?

On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate's recent ruling to ban it in the U.S.

Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention to testing further.

Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.

Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.

Flush with new funding, the AI search startup hopes to build more momentum with a new offering called Enterprise Pro.

Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.

Some people in the know at Possible said they see the conference taking a bite out of Cannes' attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers. 

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company's CRO Seth Dallaire.

Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues.

Boff pointed to market research as an area where AI is beginning to have an impact, in a good way, on an industry feature that has lingered in the traditional.

Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap's Colleen DeCourcy, Uber Ads' Megan Ramm and UM Worldwide's Matthew Smith.

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

The company announced numerous updates ranging from AI models and new chips to new platforms for creating and editing content.

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.

Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.

During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety.

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.

Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker.

Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library.

The event, hosted by the Aspen Institute convened top leaders from U.S., European and state governments as well as top experts from the worlds of AI and media.

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority.

Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.

The premium prices for publishers' first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet.

Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week.

From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.

Google's DV 360 and The Trade Desk are DRAX Direct's launch partners, a development the entertainment giant is characterizing as a "landmark agreement."

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]

Experts assert that buyers don't have to accept trade-offs when it comes to merging ad tech and TV.

Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences' growing news aversion.

Amid growing concern about the risks of social media, the 1990s law has come under more scrutiny and reached the highest courts.

After three years and 800 amendments, the regulations creates new guardrails for AI systems and various AI tools.

Data from Boostr's Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn't overlooked by advertisers, it was hardly a banner quarter.

The fight against ad blocking comes in many forms. Some are fighting ad blockers directly, while others are taking a softer approach to appeal to readers' morality. On the video side, a solution picking up steam is server-side ad insertion, a technique that subverts ad blockers by combining video ads with the video content that surrounds them. The idea is that by making ads...