~media-digiday | Bookmarks (91)
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Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for...
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Media Briefing: Publishers' Q1 earnings show promise, but also room for improvement
Publishers' Q1 earnings show some promise in the digital ad market.
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Google debuts new agents, content creation tools and search features powered by generative AI
At its annual I/O developer conference, Google debuted ways to use AI for searching online and...
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Gannett’s new contract language around AI unsettles local union
A newsroom union at a local Gannett-owned newspaper is going back and forth with company management...
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Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront...
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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad...
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WTF are data collaborations?
Data collaborations are popping up more and more in conversations with advertisers and publishers, but what...
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NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok...
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Publishers’ Privacy Sandbox testing enters a 'holding pattern'
Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention...
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Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
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NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO
Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies...
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NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships,...
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NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as...
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AI Briefing: How Perplexity plans to win over enterprise and regular users with AI search
Flush with new funding, the AI search startup hopes to build more momentum with a new...
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Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready...
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Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.
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Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter...
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How much is Possible's future in Michael Kassan's hands?
Some people in the know at Possible said they see the conference taking a bite out...
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The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who...
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AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content...
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Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for...
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Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first...
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven...
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NBA CMO Henault: How the league added music and fashion to its bench strength
Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand...