~hackernoon | Bookmarks (2)

Padraig O'Connor's journey from rural Ireland to marketing leadership exemplifies resilience and creativity. Overcoming dyslexia challenges, he became a champion for diversity while driving remarkable growth for companies like HubSpot, Wealthsimple, and Brightwheel.

SaaS marketing is not just about bombarding your audience with "click here" or "sign up now" It's about crafting content that resonates so deeply that taking the next step feels like the most natural thing in the world. It starts with understanding the psychology behind these subtle cues.