~hackernoon | Bookmarks (6)

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Decoding GymShark's Marketing: How a Fitness Brand Navigated Sales vs. Communication Goals

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Gymshark's marketing strategies are primarily communication-oriented, focusing on building a loyal community through content creation, influencer...
Gymshark's marketing strategies are primarily communication-oriented, focusing on building a loyal community through content creation, influencer partnerships, and community-driven campaigns. They prioritize audience engagement, brand visibility, and social impact, aligning their marketing goals with long-term company objectives while exploring new avenues like AR/VR experiences for future growth.

comms-oriented-marketing community-building content-marketing influencer-marketing marketing-strategy
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2024 Guide: Why Every Freelancer Needs a Newsletter + How to Start One

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This article highlights the benefits of having a newsletter for freelancers, from building trust and showcasing...
This article highlights the benefits of having a newsletter for freelancers, from building trust and showcasing expertise to attracting clients and generating revenue. It provides actionable tips on content creation, platform selection, and promotion, and spotlights successful freelancers who leverage newsletters.

content-marketing freelancers freelancing newsletter personal-branding
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50 Stories To Learn About Copywriting

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content-marketing copywriting learn learn-copywriting marketing
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77 Stories To Learn About Content Writing

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content-marketing content-writing learn learn-content-writing writing
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B2B SaaS Content Marketing: 7 Expectations vs. Reality

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Some of the myths and truths in B2B SaaS content marketing I've encountered. The belief that...
Some of the myths and truths in B2B SaaS content marketing I've encountered. The belief that high volume of content will automatically lead to better results is misleading. Quality trumps quantity. A few well-crafted pieces, strategically planned and executed can have a greater impact than a flurry of hastily created content.

content-marketing content-marketing-hacks content-marketing-reality content-writing marketing-strategies
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Content-Led Go-To-Market Strategy for Your Product Triumph (+Examples)

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Discover the benefits of prioritizing content at the forefront of your GTM strategy. A reverse-engineered, content-led...
Discover the benefits of prioritizing content at the forefront of your GTM strategy. A reverse-engineered, content-led approach minimizing guesswork.

b2b-saas content-marketing content-strategy gtm product-marketing
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~hackernoon | Bookmarks (6)

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Decoding GymShark's Marketing: How a Fitness Brand Navigated Sales vs. Communication Goals

2024 Guide: Why Every Freelancer Needs a Newsletter + How to Start One

50 Stories To Learn About Copywriting

77 Stories To Learn About Content Writing

B2B SaaS Content Marketing: 7 Expectations vs. Reality

Content-Led Go-To-Market Strategy for Your Product Triumph (+Examples)