~hackernoon | Bookmarks (2)

While the tech industry is obsessed with growth, it often requires compromising on quality, team, and values. Yet, some companies approach growth differently by imposing arbitrary constraints, practicing radical transparency, focusing on solving hard problems and thinking 20 years ahead.

The growth marketing article explores key strategies for business expansion. It introduces growth hacking as a dynamic process focused on rapid growth, with an emphasis on Sean Ellis's definition of a growth hacker. Strategies include content marketing, product marketing, and advertising, guided by the AARRR framework. The article highlights the importance of a gamified onboarding experience for B2B growth and advocates for building a...