~startup-mindset | Bookmarks (86)

Table of Contents: Understanding the Amazon Marketplace Ecosystem Product Selection and Optimization Pricing Strategies to Stay Competitive Inventory Management and Fulfillment Options Leveraging Amazon Advertising and Promotions Improving Product Reviews and Customer Feedback Understanding Amazon’s A9 Algorithm for Search Ranking Advanced Techniques: Analytics and Business Growth Staying Informed: Keeping Up with Amazon Policy Changes Conclusion: Continuing Education for Amazon Success Amazon has emerged as...

So, you’ve caught the entrepreneurial bug. Entrepreneurship is a wild ride. It’s like a roller coaster – thrilling climbs, unexpected dips, and maybe even a stomach-churning loop-de-loop or two. As someone who’s been there and worn the “entrepreneur” badge with pride, I’d like to share a few nuggets of wisdom.  Here’s a list of what I wish I knew before taking the entrepreneurial plunge. ...

  Table of Contents: Understanding the Basics of Software Solutions for Modern Businesses The Financial Implications of Software Investment Key Factors to Consider When Selecting Software Solutions Data Security and Compliance in Software Selection The Impact of Integration and Compatibility Assessing Software Reviews and Case Studies How to Request and Evaluate Software Demos Navigating Software Updates and Ongoing Maintenance Making the Leap: Implementing Your...

If you’re not an avid social media user, you might not be aware of how much Instagram can do for your business. If you’re an entrepreneur launching a new business venture—or you just want to take your business to the next level—it’s important to not discount what Instagram can do for you. Instagram is particularly relevant depending on the nature of your business, and...

People’s attention spans are at an all-time low. Users now prefer information that’s brief, easily accessible, and readily shareable. This is where link shortening plays a role. By condensing links, not only can you save space, but you can also elevate your brand storytelling to make it more impactful and captivating. Over the years, more and more individuals and organizations are using this technique...

When you work for an employer, the sales goals are already laid out for you. Oftentimes, sales targets are set based on the previous year’s revenue targets as well as a reasonable expectation of growth. Larger companies usually have an entire department that helps to identify the right sales targets for their salespeople. However, when you are an entrepreneur, you have to create those...

When looking for a great business laptop, we often spend a lot of time trying to find the device that has all of the features we need. For some, internet access, reliability and speed are enough to get the minimum amount of daily work completed. But for people who want to increase productivity, accuracy, and effectiveness, choosing any random laptop isn’t enough. Accounting and...

A supervisor is more than just a title; it’s a critical position that bridges the gap between executive vision and on-the-ground execution. Supervisors drive company culture, motivate employee performance, and troubleshoot daily challenges. For many, the position is an introduction to being a leader for the first time. This opportunity is made sweeter because the position involves a salary increase. However, before deciding to...

To grow your business to new heights, you may need a team. If you already have a team, you may need to elevate what that team can do. When you have a team of people that work together towards a common goal it makes life much easier for leaders. To get to that point, you may want to set some collective goals for your...

The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more advanced features must be paid for by the customer. This type of revenue generation has become popular over the past decade or so; thanks to companies like Pokémon...

When you start a business, one of the first things you should do is set goals. Your goals should be meaningful, specific, and something that you can achieve. However, the real magic happens when these goals are not just aspirational but also grounded within a specific timeframe. That is what the ‘T’ in the SMART framework emphasizes. You may already be familiar with the...

From the device that you are using to read this article to the spaceships that will take the human race to new heights, we are in an advanced technology era. Throughout this millennium, technology has also allowed many to become entrepreneurs and see their dreams come true. This is due in part to the success and accomplishment of some visionary entrepreneurs. Let’s take a...

When running a business, it is easy to get distracted, discouraged, and disgruntled with the process. However, having clear goals and milestones helps keep you focused on why you started your business in the first place. The good news is that there are many methods you can use to help reach your goals. One of the most popular is called the SMART goal-setting method....

When setting business goals, entrepreneurs and leaders often focus on the survival or growth of their business. Usually, the focus is on revenue or product development goals. Other business leaders like to zoom in on setting customer service goals for their business. While these goals are great and very important, oftentimes leaders forget to set specific business goals around setting the company culture. The...

Podcasting is a growing industry with an already substantial market size. The earning potential is therefore appealing for aspirant podcasters with room for existing players to size up. Often considered the ‘new radio’, podcasting has evolved from this traditional model into a format where listeners can search for topics that they’re interested in and listen to post-recording.  Podcasts also add value to an audience...

 Setting goals for your sales representatives is an important part of helping your reps-and your organization-reach its full potential. But what exactly should sales goals look like? How should these goals be set? Sure, it’s easy to say, “Let’s sell more!” But, that’s not a detailed process. And, there’s more to helping your sales reps succeed than just telling them to get out and...

For some entrepreneurs, the terms “growing” and “scaling” a business are often used interchangeably. However, they represent two distinct strategies for expanding a company’s operations and impact. Growth and scale are two important stages in the entrepreneurial process. Understanding the difference between growth and scale is crucial for entrepreneurs as it influences decision-making processes, investment priorities, and the overall direction of the business. This...

Operational efficiency refers to the ability of an organization to deliver products or services in the most cost-effective manner. All without compromising quality. It involves optimizing the various processes, technologies, and methodologies. High operational efficiency is important because it directly impacts a company’s profitability. This is done by reducing costs and improving customer satisfaction through faster delivery times and higher quality outputs. Also, it...

Customers are always looking for an easy and more cost-effective way to live their lives. Some industries have helped the general public do this for decades. However, over the past 25 years or so, aggregator businesses have emerged as a way to offer even more benefits and convince individuals and businesses. All while disrupting traditional industries and driving record-breaking revenue.  But what is the...

It’s a great time to be an entrepreneur. In the 2020’s entrepreneurs all over the world are running entire businesses with only their skills, talents, and their laptops. You may have the passion, work ethic, and skills to launch and run a successful business, but what about your hardware? If you want to grow your business in this competitive landscape, you must make sure...

The restaurant industry is one of the most competitive on the planet. Currently, there are over 1 million food establishments in the U.S. alone. This can be intimidating for food establishment owners and food entrepreneurs. However, there is good news for restaurant owners. The restaurant and food service industry will continue to grow in 2024. Sales are forecast to top $1 trillion for the...

There are some terms in the business and entrepreneur communities that are used a lot but that new entrepreneurs may not be familiar with or understand. One of the most common is the concept of scaling a business. Scaling seems to be the dream of every startup founder with an idea. However, a McKinsey study found within a ten-year span, only 22% of businesses...

The concept of attracting rather than pursuing your target market fundamentally shifts the dynamic of consumer engagement. Instead of running after your customers and trying to convince them they should buy from you, why not have them gravitate to you because of how you have positioned yourself and your business? Attracting your target market is about creating a magnetic brand that resonates on a...

Most entrepreneurs and leaders understand the importance of goal-setting. Having clear business goals can help you maintain a focus and know just how far you’ve gone or see how far you need to go. This is only possible if you have a goal that is measurable in scope. You may have heard of the SMART goal-setting method. The acronym SMART stands for specific, measurable,...