~startup-mindset | Bookmarks (85)

When starting a business, it is important to know who your customers will be. For many entrepreneurs, the decision to become a business-to-business (B2B) company or a business-to-consumer (B2C) company is an important one. In order to make this decision, they must know the difference between the two business models. A business-to-business company caters to the needs of other businesses. In this business model,...

  With over 4 billion active users, it is no surprise that businesses are using social media platforms to enhance their online presence, engage with customers, and drive sales. However, merely being present on social media is not enough to succeed in this competitive market. Businesses need to implement effective social media marketing strategies to truly make an impact. Let’s explore some essential tips...

Is your business on Pinterest? If you have overlooked the opportunity to market your business on Pinterest, you are missing out significantly. Spending time on Pinterest can be an enjoyable hobby for many people. And if your target market is composed of women, this can be a unique way to reach them. While Pinterest isn’t exclusively for women, it’s a rich place to find...

In the hustle of getting a startup off the ground, it’s easy to overlook the gems that can genuinely dial up your game. Speaking of gems, let’s chat about one that’s turning heads left, right, and center: digital signage. But not just any digital signage—we’re talking next-gen, top-tier, make-your-competitors-weep kind of stuff. And where do you find this treasure? One place is Kitcast. Bookmark...

  For organizations across various industries, project profitability is essential for sustained growth and success. However, tracking the time spent on projects and understanding its relationship with profitability can be a challenge. In an increasingly competitive business landscape, companies need accurate insights to make informed decisions and enhance their bottom lines. This is where time tracking becomes vital. By implementing effective time-tracking systems and...

In a gig economy where self-employment is common, top online MBA programs help professionals cultivate entrepreneurial skills. An MBA in entrepreneurship can help students navigate taking an idea from conception to IPO. This article covers the critical steps involved. Identifying Your Idea Whether seeking investors or simply creating a roadmap for your business, your value proposition defines your problem, how you solve it, and...

  Customers will always want two things from a business they choose to do business with. The first is value for their money. This includes both actual and perceived value. The second is a good customer experience.  According to Ninetailed, customer experience is critical to 73% of all individuals when making purchasing decisions. However, just 49% of U.S. consumers believe businesses today deliver a good customer...

Technology seems to continue to disrupt industries while creating new business models where companies can serve customers, clients, and even patients better. One of the newer business models that has become a force in the world is the digital healthcare model. While traditional healthcare providers are utilizing technology to improve their businesses, some businesses are taking things to another level by providing health and...

Are you thinking about starting a daycare business? Starting a daycare business is a bit more complicated than it may seem. In your city, there may be many various daycares. You may think, “All parents will want my services.” But, nothing could be further from the truth. It’s important to consider how your daycare will differentiate itself. How will your daycare show that it’s...

  It takes years of hard work and dedication to launch a startup. Sadly, a significant number of startups fail to leave a mark on the industry due to errors in executions or poor decision-making. If you are an entrepreneur who has just started your first venture, the margin for error is quite small. And since a majority of the operations depend on the...

Building and running your own business is a very challenging yet fulfilling experience. I can say that it’s where innovation, collaboration, and a dash of courage can propel your team to new heights.  In this article, we’ll go through and unravel the magic of a growth mindset and explore how setting intentional goals can be the North Star guiding you and your team toward...

  In the fast-paced digital world of business and entrepreneurship, laptops have become essential tools. However, not everyone has the budget to shell out thousands of dollars for a high-end laptop. Thankfully, there are many affordable laptops available that offer great performance and features without breaking the bank.   What is a Budget Business Laptop? A budget business laptop is a type of computer...

Marketing a business to a customer base is an art. When done correctly the business will be able to enjoy a stream of leads and sales. When done incorrectly, that same business can expect to experience frustration and the process of questioning “What went wrong?” This is why entrepreneurs must understand the right marketing approach for the type of business they are running. A...

Picture your business as a bustling kitchen: each member is a skilled chef working in perfect harmony. Dishes fly, whisks twirl, and laughter fills the air as a culinary masterpiece takes shape. This symphony of efficiency does not arise by chance, it’s fueled by a secret ingredient: accountability.  Don’t worry, this isn’t just another management jargon term. It’s the trust, communication, and shared goals...

Many well-meaning people jump into the world of fashion entrepreneurship trying to carve a way for themselves in the industry. Unfortunately, many of their ventures fail not too long after. That is why it is important to really prepare yourself before starting a clothing business. Just like any other business, a clothing brand will have an uphill climb if it wants to succeed. You...

  For many entrepreneurs and small business owners, finding the money to launch their business is not their biggest problem. According to The Chamber of Commerce, 78 percent of small business owners use their own funds to launch their businesses. However, lots of small businesses will eventually need funding at some point with the average debt being $417,000. When the need for cash arises,...

“It’s a bad idea to mix friendship with business.” is the motto that some people live by. Others, on the other hand, love involving their friends with their businesses. In fact, there are some great businesses you can start with friends. Some of these businesses may even benefit from having a friend that is also a partner. If you’re starting a business, you may...

When trying to reach a goal, it is best to have every possible tool at your disposal. While SMART goals have been a powerful tool for many entrepreneurs, individuals, and leaders to help them reach their business goals, they may not always be the right method. This is especially true if your goals require more collaboration or flexibility. If that is the case, using...

For many entrepreneurs, trying to find the right business model is a challenge. Many types of business models can help them reach their business goals. However, not all business models work well with all types of businesses. One model that can be very successful is the Focused Business Model. This model can be particularly tricky for some businesses to maintain while others may be...

In the majority of cases, a client’s sole direct human interaction with a corporation is with its customer care department. And in the majority of cases, the consumer is dissatisfied with something and needs assistance. As a consequence, no matter whether you operate a Fortune 100 firm or are establishing a new small business, you must have excellent customer service representatives on your staff....

Conflict in the workplace is inevitable. And, knowing how to resolve that conflict is an important skill. But what happens when a conflict is happening between a supervisor and an employee? Even if your business is thriving, it’s important to not ignore the problem of conflict between a supervisor and an employee. What is Conflict? Let’s start with a basic understanding of what conflict...

  Leaders understand that running a business is an exercise in problem-solving. Many times, these leaders expect to be able to handle the problems that arise internally. However, there are times when getting help from outside of the organization is the best choice which may mean working with consultants. Consultants can help see problems missed by those within the business and can also add...

When starting a business, entrepreneurs need to decide how they want to run their business. This includes things like which products they want to sell, how they want to position their brand, and what type of customers they want to target. They will also need to decide how they want to interact and engage with those customers.  When it comes to interactions and engagement,...

One of the most frustrating things in life and business is setting a goal and not seeing that goal realized over and over. The constant trying and failing can cause a person to lose motivation and hope as they see their dreams of a successful life or business get further and further away. While there are many reasons why people fail at their goals,...