Bookmarks (16)

In 2023, Auracast™ broadcast audio, a key feature of the new Bluetooth® LE Audio standard, garnered widespread attention and sparked excitement for its vast technological potential across the audio industry. Now, progress is steadily being made toward practical implementation of this groundbreaking technology, as demonstrated at a unique public event called the Silent Awa Odori […]

The Ambient IoT is the next stage of evolution for IoT devices. It is a new class of connected devices primarily powered by harvesting energy from a viable ambient source. These ambient energy sources include radio waves, light, motion, and heat, among others. The Ambient IoT contributes to the innovation of form factor designs and […]

In today’s rapidly advancing technological landscape, the integration of innovative solutions has opened up possibilities for increased accessibility. GN Hearing Japan, a leader in the hearing aid industry, has consistently been at the forefront of these developments, leveraging Bluetooth® technology to transform the lives of individuals with hearing loss. I recently had the opportunity to speak […]

Last week, a wide range of hearing health innovations were introduced at this year’s Hearing Loss Association of America (HLAA) Convention in Phoenix. The largest event of its kind, the HLAA brings together a unique mix of industry and technology experts to demonstrate the latest advances in hearing health care and assistive listening technology. One […]

In April, Bluetooth Special Interest Group (SIG) executives visited member companies across four cities in Greater China to enhance engagement and drive innovation. On 23-24 April, in partnership with the Intelligent Connected Car Open Alliance (ICCOA) and the Intelligent Connected Car Ecosystem Alliance (ICCE), and alongside experts from Texas Instruments, DENSO, NXP Semiconductors, Huawei, Goodix […]

Last month, the Bluetooth Special Interest Group (SIG) announced the appointment of Neville Meijers as chief executive officer (CEO). Neville brings to the Bluetooth SIG a long, proven track record of transformative leadership and relentless innovation that has helped elevate telecommunication and wireless businesses to new heights. Neville’s background combines a wealth of technical, go-to-market, […]

To foster growth and innovation throughout the Bluetooth® market and industry ecosystem across Greater China, Mr. Ken Kolderup, chief marketing officer of the Bluetooth Special Interest Group (SIG), spearheaded a cross-border initiative. In April, he led a joint team from the US and Greater China on a visit to 15 prominent member companies in HsinChu, […]

In today’s increasingly digital and mobile world, audio consumption and sharing have become integral parts of daily life. Auracast™ broadcast audio, a new Bluetooth® capability, allows audio-transmitting devices to broadcast to an unlimited number of audio-receiving devices within range, providing users with a new audio experience whether in personal or public spaces. Auracast™ broadcast audio […]

Though only recently released, Auracast™ broadcast audio, a new Bluetooth® audio capability that will help your world sound better, has already been making major news. This year, we’ve seen several new product announcements, from Auracast™ receivers to Auracast™ transmitters, developed by major industry players like Samsung, JBL, Ampetronic/Listen, and more. More evidence of the inevitability […]

When Bluetooth® LE Audio was released, it introduced broadcast audio to Bluetooth technology. This a new feature enables an audio transmitter to broadcast to an unlimited number of nearby Bluetooth audio receivers. Broadcast audio opens significant new opportunities for innovation, including a powerful new capability, Auracast™ broadcast audio. Auracast™ broadcast audio is a set of defined configurations […]

As automotive intelligence accelerates, digital keys are sparking a global trend. From an ecological standpoint, the technological innovation brought on by the deployment of digital keys will revolutionize travel and user experiences, redefining the interaction between people and cars. Bluetooth® technology plays a crucial role in car access control. According to the 2024 Bluetooth Market […]

The emergence of Ambient IoT devices represents a significant leap in the evolution of IoT devices, offering a promising future for the IoT ecosystem. By relying on ambient energy sources, the Ambient IoT enables the development of lower-cost, smaller form factor, and maintenance-free devices, thus opening new possibilities for IoT applications across various industries. The […]

For more than a year, Auracast™ broadcast audio – a new Bluetooth capability that will enable next-level audio experiences and help your world sound better – has been a hot topic of conversation for analysts, media, and market experts around the world. The promise of Auracast™ broadcast audio to deliver life-changing audio experiences – letting […]

A well-known and popular solution for audio streaming and wearable devices, Bluetooth® technology is now widely used as a device positioning technology to address the increasing demand for high-accuracy location services. By enabling one Bluetooth device to determine the presence, distance, and direction of another device, Bluetooth technology delivers flexibility unlike any other positioning radio, allowing […]

From household appliances and fitness trackers to health sensors and medical innovations, Bluetooth® technology connects billions of everyday devices and enables the invention of countless more. Despite high market saturation, every year, millions of new Bluetooth low-power, data-transferring devices free consumers from wires.  In the recently released 2024 Bluetooth Market Update, analysts highlight key market […]

Though more commonly associated with audio streaming and wearable devices, Bluetooth® technology also plays a key role in large-scale device networks. Whether connecting smart home devices and electronic shelf labels in large retail environments or supporting condition monitoring and networked lighting control systems in industrial and commercial settings, Bluetooth Device Network solutions reliably and securely […]