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Countless articles and books about design stress the importance of designing for real users. The concept of user-centric design is rooted in putting the user front and center and designing a product that will make the user happy.What if I tell you that this all is wrong?You probably won’t believe me because this con...

Innovation is by far one of the most difficult areas of product design. Unlike conventional design, which basically all about iterating existing solutions available on the market, innovative design is about creating a brand-new thing. Something that doesn’t exist before. Something that can potentially change the cou...

No, this article is not about hippopotamus. It’s about Highest Paid Person’s Opinion (HiPPO), how it affects product design decisions, and how product designers can overcome the potentially dangerous impact of this behavior.True nature of the HiPPO effectHiPPO effect occurs when a senior executive or influential sta...

Image by Tamanna RumeeProduct redesign is an inevitable thing. No matter how good your original product is, you will likely decide to redesign it at some point in time. Maybe your audience’s preferences shift so you will need to adapt to the new market demand, or maybe you decide to embrace a new visual style to mak...

The hospital’s fluorescent lights flickered overhead, casting long, eerie shadows on the sterile white walls. As I sat hunched over my laptop, the rhythmic beeping of heart monitors became an almost constant companion, a steady reminder of the high-stakes environment around me.My missionTo design a SaaS product that...

Busyness is satisfying because it tricks us into feeling accomplished. But activity isn’t the same as progress. You can be extremely efficient at clearing your inbox, organizing files, or attending back-to-back meetings, but none of that matters if you’re not being effective.Efficiency is about doing tasks right, ef...

A few weeks ago, I urgently needed to send a mobile phone (with a lithium battery) to a friend in another city. Traditional courier services typically avoid transporting mobile phones by air due to potential safety restrictions and airline guidelines. At the same time, I noticed that almost all prominent low-cost ai...

Market Gap: Enterprises waste 40% of IT budgets on mismatched solutions due to fragmented procurement processes (Gartner, 2024). Users face decision fatigue when navigating siloed service catalogs and lack the tools to align technical specs with financial constraints.Core Challenges:Reduce time-to-solution from 6 we...

You can have the fanciest design and animations possible, but that means nothing if the website copy is trash.You will not convert traffic into users/sales.A prospect must understand what your business does as clearly as possible and as soon as possible.Don’t use gargantuous words that can only be understood by lite...

Moving from UX to product management is a natural step if you want more influence over product decisions.If you’re looking for new challenges or feeling limited in your role, this transition could be your next big career move.Why make the switch?Product managers earn an average of $125000 per year (avg ₹20 lakhs per...

Humans want a sense of purpose.That is most likely not news to you.But what about AI?No. I am not talking about creating a sentient artificial super Intelligence (ASI) that has a purpose for existing.Rather, I am talking about finding the purpose AI can serve in your business.I personally have used the Ikigai method...

Image generated by DALL·EThis post outlines a vision for human-centered AI and human-AI interaction. AI is, or will be, a general purpose technology that will have a profound impact on the world. If we understand how to apply it. It is not good enough to ask AI itself, how we should apply itself. We as humans decide...

AI UX guidelines for AI experiences that provide value and appropriate results…instead of just sparkles.Continue reading on UX Planet »

You did a great job creating a new design, and the last thing you need to do is to sell your work to management. Even though this might seem like a routine operation, selling design to management is often one of the most challenging parts of the design process.In this article, I will share six practical tips that wi...

Measure twice and cut once is a universal recommendation that works both for tailors and product designers. The only way to know if your product is doing well is to start measuring design success. Yet, measuring success might not that easy, especially if you’ve just recently started to do it. You can struggle with o...

Landing pages are vital for businesses aiming to convert visitors into customers or leads. As a Lead Digital Designer, I’ve seen how well-designed pages can make a difference.This guide will help you create effective landing pages by focusing on strategy, content, design, forms, and optimization.Key PointsResearch s...

Website types and how to design themSaaS websites aim to convert visitors into users by showcasing the product’s value, features, and pricing.Key Design Considerations:Clear Product Messaging: Users should immediately understand what the software does and how it benefits them.Simple Onboarding: Easy sign-up, guided ...

We are seeing the breakdown of a once promising field at the expense of job seekers in real timeContinue reading on UX Planet »

The industry that is leveraging our desperation against us, and how you can stop itContinue reading on UX Planet »

In 1965, Time magazine declared that by 2000, Americans would work just 20 hours a week, retiring at 50 with ‘a guaranteed income for…Continue reading on UX Planet »

UI design is significantly influenced by the Gestalt principles of grouping, a fundamental set of laws and guidelines many designers rely on to create effective interfaces. These principles explain how people visually group elements, with the five key categories being Proximity, Similarity, Continuity, Closure, and ...

Dark mode isn’t just a feature — it’s a necessity. It enhances comfort, saves battery, and delivers a sleek, modern experience across all your devices. 🌙✨Dark mode isn’t just a trendy feature anymore — it’s a standard. In 2025, people don’t ask if an app has dark mode; they expect it. Apple, Google, and Microsoft ha...

There’s endless talk about how designers should use AI. It can speed up research, generate mockups, or even write front-end code.But that’s not the real opportunity.The hardest part of design isn’t designing — it’s explaining design decisions to people who don’t think like designers.Developers, product managers, mar...

Photo by Tyler Lastovich on UnsplashFrom chatbots to ethics, AI is having an impact. And when I think about it, I can’t help but recall Lady Galadriel’s opening monologue from The Lord of the Rings.“The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air.”We all know AI is a power...