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It’s a bad idea to use Google Analytics on your website and it is even illegal. In this post I’ll explain why and what you can use instead. Why you shouldn’t use Google Analytics It’s bad for your users Google Analytics forces you to add a disturbing consent banner to your website. It also blocks the main thread and...

One week ago today, Google disabled tracking cookies for 30 million Chrome users, amounting to just 1% of the 3 billion people who use the internet’s most popular browser. By the end of the year, Google will block these cookies entirely and replace them with a new tracking system that’s a bit more private called “Pr...