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Looking up to the big dog.In hype-heavy SaaS Startup land, looking in awe at the big boys and what they’ve achieved is the natural state of being.Every startup wants to be a unicorn, so whatever these companies do is taken for sweet cake, overanalyzed and used as blueprints for success.There’s nothing wrong with lea...

Slow it down.Photo by Jp Valery on UnsplashYou’re acting as if the current bubblicious fundraising environment will continue indefinitely.You’re acting as if all of your unproven hypotheses will turn out correct.You’re acting as if your seed round valuation increased your likelihood of success.You’re acting as if yo...