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Summary List Placement Social media marketing may feel daunting to some small-business owners — there's a lot of competition in the race to gain followers and translate that into sales. Plus, when you're just starting out, it may not always be in the budget to hire someone to create content for you.  Women small business owners, specifically, can have trouble delegating tasks, according to...

Summary List Placement Successful entrepreneurship is about knowing the best way to fund your business. Raising venture capital isn't always the answer. Venture capitalists say the most important factor to consider is market size: How big could your company get? Ultimately, venture capitalists want a big return on their initial investment. Click here for more BI Prime stories. If you're thinking about raising venture...

Summary List Placement Giving a persuasive pitch is an essential part of owning a business — whether you're seeking investors, marketing for new customers, or applying for a loan. The Mastercard executive Ginger Siegel is a frequent speaker and panelist at business events, including pitch competitions. She looks for six major elements in a pitch that indicate to her whether an entrepreneur will successfully grow...

Delian Asparouhov, principal at Founders Fund, has attended hundreds of board meetings. He says there's a clear correlation between the companies that have positive long-term outcomes and those that properly prepare for and structure their board meetings. Below are his tips for holding a successful board meeting, including spending a week preparing the deck and paying attention to every single detail. He also shares...

Scaling a startup is an exciting time, but one that is also fraught with challenges. Many founders wonder how to grow a business that's still relatively new, so we asked entrepreneurs, investors, and management professors for their best practices. The experts advised hiring to fill the gaps in your skillset and prioritizing company culture. Outlining your strategy in a business plan can boost your...

There's no set way to sell a business successfully. We asked founders who have done it to share best practices and common pitfalls to avoid, and to provide best practices and war stories in exclusive conversations with Business Insider. For example, Jyoti Bansal, founder of AppDynamics and Harness, recommends selling a few shares instead of selling the whole company if you need the money...

Payment processors and ecommerce platforms such as PayPal, Square, Stripe, and Shopify, offer business loans and financing that can range from $200 to more than $500,000.  These loans are typically based on the sales a business makes through the platform, so they're often easier to get than traditional bank loans that require a credit check.  Cupcake shop owner Kelly Kandah started her bakery with...

Women now make up over half of the payroll labor force, and the industries where they are concentrated are growing better than the rest of the economy. Women-owned businesses employ more than 6.2 million workers and generate $1.2 trillion in revenues, but that only accounts for 8% of the total private sector workforce and 4.3% of total revenues. There are around 12.3 million women-owned...

Before Matt Michaelson founded Smalls, a subscription-based cat-food startup, he was the second employee at THINX, where he led growth and marketing and helped the company grow from zero to over $30 million in annual revenue. Smalls has raised more than $5 million in funding and seen five-times year-over-year revenue growth since its launch in October 2017. Michaelson saw an untapped market for cat...

There's a major push across corporate America to quickly retrain workers to be able to use advanced tech like artificial intelligence in their daily jobs. Deloitte launched the Cloud Institute in 2019, the professional-services giant's formal training program that allows enrollees to complete pathways in careers like developer, software engineer, and AI engineer. In one year, 1,000 employees completed certification programs.   Deloitte is hoping...

Startup acquisitions aren't a black-and-white issue. Jyoti Bansal, the founder of AppDynamics, recommends selling some stock in your company if you need cash now, but want to retain control over your business. That's what Bansal did years before he sold AppDynamics to Cisco for $3.7 billion. Click here for more BI Prime stories. Jyoti Bansal had recently launched his app-analytics startup, AppDynamics, when he...

Incoming tech chiefs often face a litany of challenges, and those hurdles can be exacerbated when the company hasn't historically put a focus on IT investments.  That's common in the healthcare industry, which has often lagged behind other sectors in modernizing tech platforms. It was a key challenge for Paola Arbour when she became the chief information officer at Tenet Healthcare. The foundation of...

Laureen Asseo began Fresh n' Lean in 2010 and regularly worked 20-hour days at the company's onset, learning the business from every angle. Asseo also built Fresh n' Lean without the help of outside capital, forcing her to be pragmatic about growth opportunities. Fresh n' Lean is now an eight-figure-revenue company. Asseo recognized the potential in the direct-to-consumer marketplace when customers were still adjusting...

It's not just roles like data scientist and software engineer that companies are eager to hire. Increasingly, organizations also need executives to manage non-tech aspects of digital overhauls, like the accompanying cultural transformation.  That's why the most sought-out executive roles in 2020 are poised to be chief transformation officer, chief culture officer, and senior vice president of customer experience, according to a new study...

Yale's School of Management ranks 9th among US News & World Report's national business school rankings, and 11th in the world according to The Financial Times. The total cost of attendance for a Yale SOM MBA student was $100,274 for the 2018-2019 school year, but starting base salaries indicate that graduates are well compensated for their degrees.  Here are the median salaries of Yale...

Stanford's MBA program has an acceptance rate of 5.1%, making it one of the most selective programs in the US. Stanford GSB's career management center head and assistant dean, Jamie Schein, told Business Insider what makes a successful Stanford applicant. Stanford MBAs are entrepreneurially minded, she explained, but they don't all want to start their own companies.  Click here for more BI Prime stories....

Technology chiefs were once overlooked for the role of CEO, but the digital revolution is raising their visibility internally and creating new opportunities for advancement.  But chief technology officers also need to work on bolstering their external profiles if they want to rise up the ranks, Ekata CEO Rob Eleveld told the "Modern CTO" podcast.  Working with customers can illuminate new problems or prompt...

Tom Steyer is a liberal donor and billionaire investor who joined the 2020 presidential race as a Democratic candidate in July. He spoke with Business Insider about his campaign. Steyer responded to criticism of his pledge to spend $100 million on his campaign, saying that he has teams in place continuing his progressive activism, and that it's not a zero-sum game. He said he...