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Summary List PlacementHi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. Remember you can sign up to get this newsletter daily here. This week: HuffPost layoffs Snap's comeback Media startups to watch HuffPost layoffs Layoffs are hitting HuffPost, just weeks after the publisher was acquired by digital rival BuzzFeed, Steven Perlberg reports. The...

Summary List PlacementHi and welcome to this weekly edition of Insider Advertising, where I break down the big media and advertising stories. It's also our last newsletter until Dec. 30. But you can always sign up here to get this newsletter in your inbox daily. This week: Media deals heat up, tensions at Roku, and big tech privacy battles. What's next for media M&A ...

Summary List PlacementHi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's news: Inside BuzzFeed and HuffPost's tie-up, Bain & Co.'s bet on marketing, and Sports Illustrated-branded CBD cream. Staffers at BuzzFeed and HuffPost are worrying...

Summary List Placement One digital media giant BuzzFeed is acquiring another, Verizon-owned HuffPost, in an all-stock deal that brings together two companies that have struggled to get profitable with big staffs to support and ad revenue declines in the pandemic. As part of the deal, Verizon Media is paying BuzzFeed an undisclosed cash investment and will be a minority shareholder in BuzzFeed, according to...

BuzzFeed News announced on Wednesday that it would be closing its United Kingdom and Australian news operations in order to focus on "news that hits big" in the US. "For economic and strategic reasons, we are going to focus on news that hits big in the United States during this difficult period," the company said in a statement. According to The Guardian, the company...

BuzzFeed has scaled back its operation as advertisers and partners have slashed spending, citing the coronavirus' impact. Digital media had been consolidating before the pandemic, and the economic downturn could accelerate that trend. Observers see the crisis as a crucial test of whether BuzzFeed and its CEO Jonah Peretti can prove it's essential to readers and advertisers. Click here for more BI Prime stories....