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Warren Buffett's warning that most internet startups would fail was a wake-up call for Bezos. "He didn't want Buffett to be right," one analyst said.

Bezos is the world's richest person with a net worth of $200 billion after Amazon shares surged 90% from a year ago.

Amazon founder Jeff Bezos could regain the crown he held until 2021 when Tesla's surging stock pushed Elon Musk ahead on the Bloomberg Billionaires Index.