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The social media company’s debut on the New York Stock Exchange was one of the first major tech initial public offerings of the year.

The site’s journey from toxic cesspool to trusted news source illustrates the business value of keeping bad actors at bay.

The Newhouse family, which controls the Advance media empire, made a 2006 investment of $10 million in the social site, which plans to go public on Thursday.

The social media company raised $748 million in the offering. Its shares begin trading on the New York Stock Exchange on Thursday.

The message board site, founded in 2005, detailed its financial performance in a filing. It is the last of an early generation of social media companies to aim for a public offering.