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The buzz that Tyler Blevins, also known as Ninja, generated by streaming on a new platform showed the power famous content creators have in the video game industry.

Pro video game streamers are used to spending their days in isolation. And a huge new audience is at home to watch them play.

The live-streaming platform, owned by Amazon, has more viewers than many cable channels. But some of its content is slipping past the moderators.

Tyler Blevins, 28, the multimillionaire gamer known as Ninja, says he has a deal to stream exclusively at the Microsoft service. He’s quitting Twitch, the Amazon service where he has over 14 million followers. Yes, it’s a big deal.