~hackernoon | Bookmarks (7)

Gymshark's marketing strategies are primarily communication-oriented, focusing on building a loyal community through content creation, influencer partnerships, and community-driven campaigns. They prioritize audience engagement, brand visibility, and social impact, aligning their marketing goals with long-term company objectives while exploring new avenues like AR/VR experiences for future growth.

Many businesses don’t do their research when they start their communities. So, after a while, they might want to move them to another platform.

30% of sales for some companies come directly from community efforts. Traditional referral systems are no longer enough. Instead of investing in new customers, you need to empower already invested customers. Successful brands are offering incentives that align with their community’s values and interests.

In this insightful interview, Arya Sharan, Content & Community Lead at Attentive.ai, shares her analysis of Taylor Swift's community impact, offering valuable lessons for SaaS brands. Discover key takeaways on effective engagement strategies and fostering dedicated followings online.

Discover how a simple question from Elmo sparked a massive online discussion about mental health, highlighting the need for empathy in digital spaces. Understand how moments in pop culture like the "Friends" reunion or Taylor Swift's "Folklore" open up deeper discussions on societal issues.

Besides activist campaigns and movements, Queer-Tech is a revolutionary movement that is making progress in the field of technology for the betterment of queer communities. Social media platforms, news channels, and online forums have adapted to technology to create a secure digital space for queer in

What’s a web3 community and how do you build a successful one? If want to learn something about building one, read on.