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Summary List PlacementA new investigation from Insider reveals the inner workings of influencer Danielle Bernstein's retail empire. Some fashion professionals who have worked with the 28-year-old designer are speaking out about a pattern of behavior that flouts industry norms against imitation — and risks running afoul of copyright law. The designer's clothing lines have been sold by Nordstrom, Macy's, Saks Fifth Avenue, and other...

Summary List PlacementCracking the Instagram algorithm is no easy feat. But a handful of creators say a new tactic has supercharged their growth on the platform: posting Instagram Reels.  Reels, which is Instagram's competitor to TikTok, launched in August 2020 to mixed reviews. To some, it was an exciting new way to create content. But others weren't impressed and The New York Times dubbed it...

Summary List PlacementHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Behind closed doors, Instagram is telling some influencers how frequently to post on the platform and what types of posts could help them boost their follower counts and engagement rates. My colleague Sydney Bradley spoke with three...

Summary List PlacementIt's fun to share tweets on Instagram, but the process of screenshotting tweets and uploading them to a different platform can be tedious and tiresome. Fortunately, Twitter is testing a new feature that allows iPhone users to add tweets to Instagram Stories in the blink of an eye. How to add a tweet to your Instagram Story You can add a tweet...

Summary List PlacementAlexa Collins works full time as a social-media influencer and has over 1 million Instagram followers. Since kicking off her Instagram account in March 2016, Collins' steady stream of swimsuit and dog photos, clothing (and occasionally tax accounting) promotions, and product placements have provided the 25-year-old Miami resident with a steady income.  "I started this a while ago, and it takes a...

Summary List PlacementHi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's news: 14 ad buyers pick the winning media companies and platforms, Endeavor snaps up Fred Santarpia, and behind DoorDash's marketing. 14 ad buyers...

Summary List PlacementTikTok star Chase Hudson – better known as Lil Huddy with 26 million followers – is obsessed with fashion, and when he wants to shoot a look, he'll often contact 19-year-old photographer Tati Bruening.  Bruening has become the choice fashion and portrait photographer for many TikTok influencers like Hudson and his internet famous friends. Her business started last fall when TikTok began...

Summary List Placement Gen-Z influencers are charging the most money for sponsored posts on Instagram of any age group, according to a new survey. A survey of 4,850 Instagram influencers conducted between January 2020 and August 2020 by the the influencer-marketing platform Klear looked at the asking rates different age groups charged brands for Instagram posts, videos, and Stories. Gen Z (defined as those...

Summary List Placement Instagram is ramping up its test of a feature that lets people tip influencers during livestreams on the app, which it thinks will be especially popular among creators without huge followings. The tipping feature is centered on Badges, which can be bought during a livestream. It allows influencers to earn money on Instagram without advertising brands or products. Instead, they are...

Summary List Placement Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Selling merchandise is a major business for top creators like David Dobrik, who said his custom merch with Fanjoy makes up the majority of his income. And as ad deals have faltered during the pandemic, direct sales have...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels. Facing...

Summary List Placement Skincare is on the rise on social media, with the industry seeing a spike in engagement across platforms in the last year. While some industries that are ordinarily strong for influencer marketing have taken a hit during the pandemic, like luxury fashion and travel, skincare has been stable. A new generation of influencers like Hyram Yarbro (also known as Skincare By...

Summary List Placement Cybersecurity researchers uncovered an Instagram vulnerability that would have enabled hackers to take over someone's smartphone and use it to spy on them by merely sending an image loaded with malicious code. The vulnerability was uncovered by Check Point Security in April, the firm announced this week. It has since been patched by Facebook, the company said in an advisory, meaning...

Summary List Placement Instagram is one of the most powerful platforms to market your business, build a loyal customer base, and generate sales. Shopping on Instagram is expected to generate $10 billion a year in revenue by 2021. And with nearly 500 million daily users on the app's stories alone, brands have a major opportunity to grow their audience with the right marketing tools.  We've rounded up expert advice...

Summary List Placement A pro-Trump youth activist organization paid teenagers to post conservative talking points, including misleading or false claims, on social media, The Washington Post reported Tuesday. Turning Point Action, an affiliate of the conservative group Turning Point USA, enlisted teenagers, some minors, in Arizona to push conservative messages, downplay the coronavirus pandemic, and bolster President Donald Trump's election, according to The Post...

Summary List PlacementHi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: TikTok's ad pitch reveals new data, Pornhub's mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels. Inside TikTok's latest...

Summary List PlacementInstagram is considering giving precious real estate on the app's navigation bar to Shopping and Reels, the feature made to rival TikTok. The company has started testing out a new layout for the app, Instagram head Adam Mosseri said Wednesday on Twitter. All three options for the horizontal menu would include the addition of two new tabs that would either replace existing...

Summary List Placement   Nick Cutsumpas, known as Farmer Nick on his social-media accounts, is one of many "plantfluencers" who have seen a surge in followers and brand partnerships these last few months. In fact, his Instagram following has doubled since March. His Instagram grid is almost solid green, and he generally posts content of himself posing with houseplants, sharing sustainability tips, or driving...