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Trader Joe's slams 'inaccurate reports' it's ditching controversial branding and says it will continue to label Chinese and Mexican meals Trader Ming's and Trader Jose's

businessinsider.com

Trader Joe's released a statement saying that it disagrees that its branding is "racist," backtracking from...
Trader Joe's released a statement saying that it disagrees that its branding is "racist," backtracking from an earlier statement. A petition started by a high school senior calling on Trader Joe's to change names like "Trader Ming's" and "Trader José." The petition said that these names perpetuate harmful racial stereotypes. In an earlier statement responding to the petition, a Trader Joe's spokesperson said, "While...

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