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Summary List Placement Social media marketing may feel daunting to some small-business owners — there's a lot of competition in the race to gain followers and translate that into sales. Plus, when you're just starting out, it may not always be in the budget to hire someone to create content for you.  Women small business owners, specifically, can have trouble delegating tasks, according to...

Summary List Placement Giving a persuasive pitch is an essential part of owning a business — whether you're seeking investors, marketing for new customers, or applying for a loan. The Mastercard executive Ginger Siegel is a frequent speaker and panelist at business events, including pitch competitions. She looks for six major elements in a pitch that indicate to her whether an entrepreneur will successfully grow...

Former Facebook executive Monica Poindexter joined Lyft in 2018 as the company's diversity and inclusion leader.  In an interview with Business Insider, Poindexter shared her unique approach to creating an inclusive workplace. One of the executive's strategies is training for unconscious biases. She converted in-person meetings into virtual workshops, which she says resulted in a higher completion rate. Click here for more BI Prime...

A 2019 study by Intuit QuickBooks revealed that nearly 70% of small business owners struggle with cash-flow challenges. Business Insider rounded up 11 company founders and small business owners to recommend their favorite podcasts for learning to manage their company's finances. Their suggestions include "Secrets of Wealthy Women" by The Wall Street Journal, "CFO Thought Leader" by Jack Sweeney, "Inside the Strategy Room" by...

Business leaders should expect a global economic downturn as a result of the coronavirus pandemic.  PricewaterhouseCoopers (PwC), a global professional-services firm, is regularly surveying 50 CFOs and finance leaders from Fortune 1000 companies and healthcare organizations on how they're handling setbacks in revenue and stakeholder investments due to the coronavirus.  About 80% of the executives in the survey listed a global recession among their...

Bullying is one of the most obvious signs you're in a toxic workplace, according to Robert Sutton, an organizational psychologist and author of "The Asshole Survival Guide." But there are other more subtle signs you're in a toxic workplace such as coworkers being afraid to speak up and appearing lethargic, Sutton said.  Criticism and office gossip is another telltale sign, according to Paul White,...

Companies go to great lengths to position automation as a technology that will benefit employees, not replace them.  Jason Kingdon, executive chairman of robotic process automation firm Blue Prism, however, said the tech "kills jobs."  Companies can take steps to better communicate the impact of automation to employees, he told Business Insider. The Bank of Ireland, for example, hired an outside marketing agency to...

Bob Iger has served as CEO of The Walt Disney Co. since 2005. The company's stock has risen 492% since Iger assumed the role. Analysts have predicted Disney Plus could help catapult the company's stock price as much as 20% this year. Here's how Iger's leadership strategies shaped the upward trajectory of his career and the beloved brand. Click here for more BI Prime stories....

Payment processors and ecommerce platforms such as PayPal, Square, Stripe, and Shopify, offer business loans and financing that can range from $200 to more than $500,000.  These loans are typically based on the sales a business makes through the platform, so they're often easier to get than traditional bank loans that require a credit check.  Cupcake shop owner Kelly Kandah started her bakery with...

Women now make up over half of the payroll labor force, and the industries where they are concentrated are growing better than the rest of the economy. Women-owned businesses employ more than 6.2 million workers and generate $1.2 trillion in revenues, but that only accounts for 8% of the total private sector workforce and 4.3% of total revenues. There are around 12.3 million women-owned...

Before Matt Michaelson founded Smalls, a subscription-based cat-food startup, he was the second employee at THINX, where he led growth and marketing and helped the company grow from zero to over $30 million in annual revenue. Smalls has raised more than $5 million in funding and seen five-times year-over-year revenue growth since its launch in October 2017. Michaelson saw an untapped market for cat...

There's a major push across corporate America to quickly retrain workers to be able to use advanced tech like artificial intelligence in their daily jobs. Deloitte launched the Cloud Institute in 2019, the professional-services giant's formal training program that allows enrollees to complete pathways in careers like developer, software engineer, and AI engineer. In one year, 1,000 employees completed certification programs.   Deloitte is hoping...

Startup acquisitions aren't a black-and-white issue. Jyoti Bansal, the founder of AppDynamics, recommends selling some stock in your company if you need cash now, but want to retain control over your business. That's what Bansal did years before he sold AppDynamics to Cisco for $3.7 billion. Click here for more BI Prime stories. Jyoti Bansal had recently launched his app-analytics startup, AppDynamics, when he...

Incoming tech chiefs often face a litany of challenges, and those hurdles can be exacerbated when the company hasn't historically put a focus on IT investments.  That's common in the healthcare industry, which has often lagged behind other sectors in modernizing tech platforms. It was a key challenge for Paola Arbour when she became the chief information officer at Tenet Healthcare. The foundation of...

Bootstrapping a business comes with its challenges, so it's important to evaluate whether it's right for you before going it alone.  Entrepreneur, author, and CEO Jaclyn Johnson has self-funded two multimillion-dollar companies, including her media and event brand Create & Cultivate.  Johnson advised entrepreneurs not to raise money unless you know exactly how you'll use it. Click here for more BI Prime content. Bootstrapping...

Entrepreneurs and business owners look at things a little differently than investors do. Regardless of your particular industry or geography, some trends cut across sectors and can have a significant influence on your business plan. Ahead of 2020, Business Insider is looking at some of the major themes and ideas that will shape the new year (and beyond) for bootstrappers and innovators of all...

Steve Glickman is a former Obama adviser who developed the idea for opportunity zones with tech entrepreneur Sean Parker, alongside policymakers like Senators Cory Booker and Tim Scott. He now leads Develop LLC, an advisory firm to opportunity zone investors. Opportunity zones are generally low-income communities where investors receive tax breaks, and do not have to pay capital gains taxes if they keep their...

Laureen Asseo began Fresh n' Lean in 2010 and regularly worked 20-hour days at the company's onset, learning the business from every angle. Asseo also built Fresh n' Lean without the help of outside capital, forcing her to be pragmatic about growth opportunities. Fresh n' Lean is now an eight-figure-revenue company. Asseo recognized the potential in the direct-to-consumer marketplace when customers were still adjusting...