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Elliot Choy, 22, is a YouTuber who balances vlogging with studying at Vanderbilt University where he is a business senior. His YouTube content is a blend of Choy documenting his daily life at Vanderbilt, as well as offering tips on productivity. He began posting regularly in 2018 but the channel really took off In l...

Summary List PlacementEditor's note: This article was originally published in 2019 and has since been updated. In early 2017, Tim Gilligan chanced upon a new oat-based drink at his local cafe and decided to give it a try. He had a growing sensitivity to lactose, and his partner had a nut allergy, which had him looking for alternatives to almond milk. Gilligan, who is...

Summary List PlacementIn the wake of violence at the US Capitol, advertisers are playing it safe with their messaging around President-elect Joe Biden's inauguration. Wednesday, January 20, is more likely to be a sombre than joyous occasion, and advertisers are thinking about how to manage the possibility of unexpected events. Some advertisers have big-budget campaigns tied to the inauguration. Matt Bayer, head of integrated...

Summary List PlacementFollowing is a transcript of the video. Narrator: This is no ordinary hand. This is the hand of a hand model. You don't know it, but it's one you've seen before, holding cups in Starbucks ads and even acting as Jay-Z's hand in a Samsung commercial. Ray: And there's nothing wrong with Jay-Z's hands. It's just particularly that they're putting the camera...

Summary List PlacementBuy now pay later service Klarna has been rapped by the UK's advertising watchdog over four ads posted by Instagram influencers earlier in 2020. The Advertising Standards Authority (ASA) said the ads "irresponsibly" implied the service "boosted" people's mood during the pandemic. Klarna allows online shoppers with major retailers such as Sweaty Betty and Ralph Lauren to pay for items in installments,...

Summary List PlacementThis year, digital will make up more than half (51%) of total US ad spending for the first time, according to new GroupM estimates. The company expects digital advertising (excluding political advertising) to grow 5% this year, following 17% growth last year. (By comparison, our estimates put 2020 US digital ad spending growth at 7.5%, down from 19.2% last year.) GroupM said that...

Summary List PlacementIn mid-March, even as it encouraged its full-time employees to work remotely, Facebook's largely contract-based content moderators were still required to be in the office. Amid public pressure, Facebook eventually sent them home as well, saying it would rely more heavily on artificial intelligence to police its platform in the interim. Just days later, Facebook mistakenly blocked users from posting legitimate news...

Summary List PlacementFollowing is a transcript of the video. Narrator: This isn't a photograph. And neither is this one. These are hand-painted billboards on the walls of New York City. Nicole Greco-Lucchina: It looks like you can drink the beer off the wall, eat the sandwich off the wall. Narrator: Brooklyn-based Colossal Media creates these photo-realistic murals as ads for major brands like Google,...

Summary List PlacementTotal media ad spending worldwide will decline by 4.5% this year to reach $614.03 billion. While this is slightly up from our June 2020 forecast of -4.9% growth, it's a sharp contrast to our pre-pandemic estimate of 7.0%. We expect total media ad spending worldwide to rebound to pre-pandemic levels next year and hit $691.50 billion. Driving this rebound will be strong...

Summary List Placement In the early days of television, advertisers and networks learned the hard way that honesty and transparency were essential to a functioning media. After sponsors and networks got caught colluding to rig popular quiz shows like "The $64,000 Question" in the 1950s, both sides accepted that it was in their best interest not to trifle with the public's trust. In the...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: The New York Post's ideological split, Fox makes bid for NFL games, and Dentsu pulls back on New York office space. Insiders...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: Inside the future of millennial-news network Cheddar, the FBI interviews former Ruder Finn employees, and the ad experts up for hire. Inside...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: Postmaster General Louis DeJoy hires a consulting firm, Beyond Meat bets big on breakfast, and Instagram adds audio features to Reels. Facing...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 9. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: Paul Palmieri's new e-commerce startup, Expedia's PR scramble, and Amazon's plan to rewrite the retail calendar. Read the investor deck this adtech...

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 8. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: The biggest advertising accounts agencies are watching, Narrative's Series A pitch deck, and inside the marketing of gummy vitamins. The top advertising accounts...

Summary List Placement At the peak of the pandemic in April, Burger King launched a marketing stunt offering people free Whoppers through its app. Instead of using augmented reality or geotargeting as it's done in the past, it deployed the humble QR code to get people to snap a photo of a black and white square on their TV screens to win a burger....

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: The executives behind the rise in ad-supported streaming video, Peloton doubles down on advertising, and Google escapes misinformation concerns. The 18 power players...

Summary List Placement Facebook removed Trump campaign ads that claimed refugees were responsible for spreading COVID-19, Jo Ling Kent and David Ingram at NBC News reported. One of the ads, found by Business Insider in Facebook's ad library, said "Joe Biden wants to INCREASE refugees from Syria and Somalia by 700% PERCENT. Biden said as President he would make sure to IMMEDIATELY SURGE the...