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Second Measure data: out of all US consumer lodging spending last year, Airbnb made up nearly 20%, up ~30% YoY, eclipsing Hilton and its subsidiaries (Rani Molla/Recode)
Rani Molla / Recode: Second Measure data: out of all US consumer lodging spending last year, Airbnb made up nearly 20%, up ~30% YoY, eclipsing Hilton and its subsidiaries — That means Airbnb now owns about 20 percent of the entire US consumer lodging market. — Airbnb has long felt like an existential threat to hotel companies.