Forrester: Wikipedia Lost 21% Of Their Traffic After Google Featured Snippets Launched

By Barry Schwartz

Duane Forrester, a former Bing representative and experience SEO who is very well respected, supposedly said at PubCon that Wikipedia's traffic dropped by 21% after Google launched their featured snippets.

Patrick Stox tweeted it out from his presentation:

That is huge and it is the first time I saw that metric.

I am not sure where Duane got this metric but he said it. He did chime in on a question related to Bing and this but did not deny saying this.

Do you know where this 21% metric comes from?

If it is true, then why in the world would publishers want featured snippets in Google?

Forum discussion at Twitter.


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This is a weird Google knowledge panel for the query [loans]. It shows at the bottom right of the knowledge panel a listing of soccer players that reads Chelsea players on loan. It lists names such as Tammy Abraham, Tomáš Kalas, Lewis Baker, Mario Pašalić, and Kenneth Omeruo.

Here is a screen shot:

This was actually reported to Google on March 4th, Google is aware of it but nothing changed:

Weird, no?

Forum discussion at Twitter.

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This week in search we posted our monthly Google webmaster report, it is a good way to catch up on the past month of Google stuff. Google may have done search ranking algorithm updates on both March 5th and March 1st. Moz released an update to their domain authority score which is causing some SEOs to freak out about their Google rankings. Google has another introductory video on JavaScript and SEO. Gary Illyes from Google spoke about image search at PubCon. Google said there is no SEO benefit for hosting images on your own domain nannie. Google explained why you might not rank for your own brand name. Google said they ignore keywords in CSS files. Google said redirecting a domain with lots of links won’t help you. Google launched a new automobile knowledge panel. Did you know Wikipedia lost 21% of their traffic after Google launched featured snippets? Google launched popular products carousels in their snippets. Google seemed to have dropped the in-depth articles. Google launched Shoppable Ads in image search. Google Assistant can now call restaurants to book a table. BingBot crawls your site and also verifies your site in Bing Webmaster Tools. That was this past week in search at the Search Engine Roundtable.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Other Great Search Forum Threads:

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