How to build a community from scratch with no budget


This is my first post in a series of posts about sharing my progress in building the community for my #10kqachallenge. It is my hope that this account will be useful for the community as well as help me to receive valuable feedback.

It all started back in 2017 when I created Howtotoken - an educational blockchain portal. It was the first time I built a successful community of more than 100,000 users. The idea was pretty simple; we created educational articles for various topics about the blockchain and we interviewed experts who then shared our content on their social networks.

In the following year, my team and I wrote more than 280 articles - in just a single year! We didn’t invest a penny into advertising. We were relying only on shares from experts and the projects that we wrote about. In almost no time, we received more than 50K unique users per month, eventually bringing us to our 100,000+ community today.

Our success was largely dependent on who shared our articles, and our first great case study was with the Bitcoin Gold team, who shared our topic on Twitter. It then received 1,200 users in a single day:

This fact helped us understand that this strategy can be applied to any niche. So, I decided to expand this idea to other niches rather than just the blockchain; this is how the #10kqachallenge (here is a link to an in-depth description: formula.geekforge.io) was born.

I started using the same tactic for the first topics as I did with Howtotoken, and it proved successful.

Here are some numbers:

The idea of the #10kqachallenge is simple - I’m going to ask 10,000 experts different questions. The only key focus is the topic - innovation. I’m interested in asking people who work with innovation. I want to hear from the people who create new products or research innovative fields of science.

First, there is the questions of “Who to ask?” and “What to ask?” and I’ve split all the niches into the following groups, because, in my opinion, these groups are where the innovations are happening right now:

  • Artificial intelligence
  • Robotics
  • The blockchain
  • Quantum computing
  • Cybersecurity
  • Marketing and entrepreneurship

How to answer the question “Who to ask?”

  1. Entrepreneurs - people who build innovation companies. The starting question for them: How did you come up with the idea?
  2. Engineers - people who build innovation products. The starting question for them: How does the technology work?
  3. Scientists - people who research innovation fields. The starting question for them: How far are we from this technology changing the world?
  4. Investors - people who invest in innovations. The starting question for them: What trends do you see for the upcoming year?
  5. Other experts based on the niche: lawyers (as for crypto, for example) or marketers for AI products where you need to collect a lot of data.

Stay tuned (follow me on Twitter for updates) as I’ll be making regular updates about my progress. As for now, I’m searching for interesting questions that I can ask experts in the above fields, so if you have some questions of your own that you’d like to see answered, feel free to leave them in the comments.