When you make changes or updates to your website for SEO purposes, measuring your results is the most important. How do you know if things are working if you're not measuring? You won't see any traffic to your website until you're on page 1 for a keywords, so you should be measuring rankings to make sure that you're making progress in the right direction.
You can track 20 keywords for free: https://proranktracker.com/plansOnce you're tracking around 1000 keywords, I noticed that pro rank tracker gets really slow, so for a faster solution I prefer accuranker (paid).
For example I'll type 'seo tool' into Google.com and I already see some great ideas:- seo tools - seo tools free - seo tools google - seo tools for excel - seo tools wordpress - seo tools 2017
The key here is that by being on this list, I know they have non zero search volume. Therefore if I optimize a page for any of these, there's a good chance at least a few people every month might see my page.
My favorite paid tool for keyword research is Ahrefs.com, they give you the best search volume data that I've seen, along with tools to easily compare many of keywords.After typing the same 'seo tool' example into ahrefs keyword explorer I see some more good ideas, along with specific search volume: - seo tools 11,000 searches - seo checker 6,200 - free keyword tool 4,400 - seo analyzer 2,900 - google seo tools 2,300
3) Linkbuilding Research: FREE: Moz Open Site Explorer, PAID: Ahrefs.com
Link building research is important because a big part of SEO is matching your competitors backlink profile. Your web pages should 'fit right into the neighborhood' of all the websites on the first page for your keywords.
Moz is the best Free tool for backlink research. I tried it out for this website, and Moz only found 8 backlinks and from 3 different domains for CapitalAndGrowth.com. This is a fine tool if you're using the Free version. See: https://moz.com/researchtools/ose/
If you're more serious and you're looking for more depth, I suggest using Ahrefs instead. Their database is much deeper, and for backlink data that's the biggest factor. For example, Ahrefs found 82 backlinks and 27 different referring domains for CapitalAndGrowth.comI hope that's been helpful, let me know if you have any questions