REI's annual Anniversary Sale is live with discounts up to 30% on camp gear and outdoor apparel

If you buy through our links, we may earn money from affiliate partners. Learn more.

REI is a one-stop-shop for outdoor adventurers. If you need anything for hiking, yoga, climbing, camping, or cycling, REI likely has you covered. 

Through May 31, the company is running its annual Anniversary Sale which has historically been its biggest event of the year — and the current sale looks to continue that trend. Buyers can score up to 30% off on outdoor equipment such as REI Co-op-branded apparel, hiking pants from Prana, Columbia Sportswear, and Mountain Hardwear, and 25% off on women's apparel from brands like Cotopaxi and Athleta.

REI's also offering 20% off on one full-price item and 20% off on one REI Outlet item with the code ANNIV21. This could be on gear like tents from Big Agnes, BioLite's FirePit+ (an Insider Reviews favorite), hiking backpacks from Osprey, or water bottles for Hydro Flask.

It's worth noting that buyers don't have to be official REI members to take advantage of the savings. We do think that the perks of REI's lifetime membership far outweigh its one-time $20 cost, but the 2021 Anniversary Sale is open to anyone and everyone through May 31. 

REI members receive 10% off of almost everything in the store automatically (paid back in an annual dividend), access to members-only deals, and receive discounts on REI classes, events, and adventures.

What is the REI Anniversary Sale?

The REI Anniversary Sale is a massive annual sales event that's held online at, as well as at any of the retailer's brick-and-mortar locations. 

How long does the sale run for?

All deals and discounts are active through May 31, though it's recommended you shop early in order to have access to the widest selection. It's not guaranteed that REI will restock any sold-out item before the end of the sale.

Do you have to be an REI member?

No, an REI membership is not required to participate in the sale. REI members do get 10% back on all purchases each year through the REI Annual Dividend, so the membership can easily pay for itself if you use it often.

What kind of gear is discounted?

Everything from outdoor apparel and footwear to camp equipment, Hydro Flask water bottles, beach chairs, and sleeping bags (among many others) are included in the sale. Most of the items on sale are geared toward spring/summer activities, but there's still a variety of discounted items that aren't purely outdoors-focused like athleisure apparel, socks, power stations, and smartwatches — to name a few. 

Does the sale also include items from the REI Outlet? 

Yes, part of the sale also includes products sold via the REI Outlet. By using the code ANNIV21, you're able to score 20% off one full-price REI Outlet item.