There’s no industry standard, but for me, every business at its core solves the problem. That’s why people come to you for business because you offer the best solution they’re looking for, and as a designer, that’s your job to understand.
You need to understand what the company is working for or the client that approached you. What problem they solve them, and you’ll only ever really know that by talking to the users.
The company might think that the solving this problem but you know what people use things for a lot of different things and you intended most of the time.
That’s why you’ll be like, oh look at this new start-up, it’s done a pivot, and all that means is that they’ve completely changed the direction of business based on the way people are using the product.
So, let’s take a look at the four stages of the concept of the user-centered design process.
But the whole point of this is it’s an iterative circle. It’s infinite. It goes on forever or as long as you’re in business, and that’s important here — a lot of companies. Don’t iterate. They don’t continue this flow. But if you want to be the best like amazon, they go through this all the time. That’s why the websites are not the most pretty looking because at the end of the day, making money doesn’t matter. It’s all about this process, and you only find out a lot of stuff about your business by going through this process. So, the first stage of an intervention is a couple. There are a lot more jobs on the market now for researchers.
So, if you’re into that stuff, you might want to be a researcher. I think it’s an excellent job. A lot of the big companies have significant in-house testing.
So, in the research phase again. Your job is to understand that the problem you’re trying to solve for your customer. And you do that by talking to people there are lots of different techniques you can use.
You can use surveys if you have your customers around the world. You can do one-on-one talking and real-life questionnaires.
There are so many things you can do personas. If based on survey results, if there are no real people there, create fictional people put them on the posters on the walls. Get your whole team involved, understand the customers ask them questions about how they have the company solves problems for them what it’s all about. In this research phase, many ideas and a lot of solutions will just naturally come from this.
So, you know, we’re not asking me to be a genius.
A lot of my ideas come from just digging into research.
You know what? Some of the most obvious things come from there that the company will never think about because they’re not deeply involved in this.
So, research and a lot of ideas will spring from this. That moves us then onto the concept phase and in this phase. This is where all your thoughts from the research phase come into play. Let’s take design out of this, so you don’t get marked on your font choice on how good a designer you are; you don’t get marked any interactions.
Because at the end of the day, for a lot of these companies, that stuff is just icing on top.
Concept face should be but getting these ideas out in public sketching. This is where wireframes come in. In case you wonder, when you look at them, you think, oh, that looks terrible that person doesn’t know how to design, and you know what they might not. But the whole point in wireframes is you take the conversation about design out of the equation.
I’m sure I’ve shown people designs for like a concept which I think is fantastic before on spent days on and they’ll go that’s about wrong, and there’s nothing more disheartening as a designer to hear stuff like that.
Or I’m not too fond of the font. I don’t like that corner color.