The card game company Cards Against Humanity has a long history of pulling Black Friday stunts. In 2013, it actually raised the price of its game by $5; in 2014, it sold literal bull shit. In 2016, it raised over $100,000 to dig a hole for as long as consumers would fund the backhoe. Last year, it claimed to have given up on selling card games in favor of a not-at-all-copyright-infringing brand of potato chips called Prongles. (Note: the chips were actually manufactured and sold at Target.) “The setup of the joke is for Black Friday, the most commercial and business-y day of the year, we make the worst possible business decision,” said CAH co-creator Max Temkin at the time.
This year, Cards Against Humanity has decided to take its disdain for the capitalistic holiday to an absurd new extreme with a 99 percent off sale on a rotating series of expensive and spectacularly bizarre items.
“Holy fuck have we got some deals,” reads the official website. “Every ten minutes, a new deal will go live on this page. Don’t be frightened by the deals. Just click and let the savings wash over you.”
The event kicked off with CAH offering a $20 bill for only 20 cents, and soon put an astonishing array of items up for a penny on the dollar: a 17th century halberd, a 2015 Ford Fiesta (with only 25,000 miles), a 24-karat golden dildo, the horrifying Big Bertha arcade game, a diamond engagement ring, and the flight suit worn by actor Bill Pullman in the classic 1996 alien-punching flick, Independence Day.
“Black Friday probably represents the worst things about our culture,” Cards Against Humanity co-creator Max Temkin tells The Verge. “It’s this really repulsive consumerist frenzy right after a day about being thankful for what you have. So it’s always seemed like a really good subject for parody to us. The Black Friday stunts we do are kind of like improv... We put a premise out to the public, and we hope that they get the joke and ‘yes and’ it by making it real. It’s always kind of a high-wire act, because until it’s live we have no idea if people will like it, or pay attention, or get really mad at us. So it’s really satisfying to see people get the joke and participate in it. And hopefully it brings a smile or a laugh to people on kind of a shitty day.”