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    What's next for Verizon Media

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    businessinsider.com

    Summary List PlacementGood morning and welcome to Insider Advertising for February 1. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

    Verizon's media plans. Hot e-commerce companies to watch. The PR people cleaning up Robinhood's mess.

    If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media. Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.

    Yahoo owner Verizon Media is planning a personalized-content 'megalaunch'

    Lara O'Reilly spoke with Verizon Media CEO Guru Gowrappan about the company's plan to launch a "mega" product in the coming weeks. The idea is to serve more personalized content to users on Yahoo Mail and sites like Yahoo News and TechCrunch. Verizon Media marked annual revenue growth in the fourth quarter — its first since 2017.

    Read the story.

    12 companies that are ripe for acquisition as e-commerce takes off

    The rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition. Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets. Their picks include companies like Pacvue and Wpromote.

    Read the story.

    The 7 public relations execs Robinhood tasked with fixing its image following the GameStop fallout

    Sean Czarnecki reports that Robinhood has a core team of seven communications and marketing professionals. This team, with technology, finance, and political backgrounds, face the task of fixing the trading app's image. Robinhood is under heavy scrutiny for its role in the GameStop short squeeze.

    Read the story.

    More stories we're reading:

    Robinhood is living through a branding nightmare. PR experts explain how the company can rehab its image. (Business Insider) Huawei hires ad giant WPP to promote its brand in the US as it tries to overcome Trump ban (Business Insider)

    Cable networks are cutting back on contributors as the Trump media frenzy comes to an end (Business Insider) Facebook is working on a newsletter tool for freelancers and independent writers, The New York Times reports (Business Insider) Robinhood raised $1 billion in emergency funds from investors this week as the platform struggles with a surge in trading (Business Insider) Netflix slashes annual global ad spend by 23% despite record year (Campaign) Apple's privacy change will hit Facebook's core ad business. Here's how. (Wall Street Journal)

    Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly

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