Summary List PlacementSpotify shares tumbled as much as 7% on Friday after Apple announced it's in talks to start a new podcasting subscription service. Apple's move into podcasting follows a recent trend for the big tech giant, as the company continues attempts to diversify its revenue streams. Plus, Apple's iPod helped create the podcasting industry some 20 years ago, and its podcasting app is preinstalled on all iOS devices giving the company a head start on the competition. For years Apple podcasts have been an add-on to the Apple ecosystem rather than a big earner for the company—now that may change. Apple's subscription service has a real chance of drawing podcasters away from companies like Spotify. Spotify is already competing with new startups like Luminary who launched a podcasting subscription service in 2019, charging just $2.99 a month for their most basic offering. Read more: GOLDMAN SACHS: Buy these 12 stocks set to soar at least 30% or more as they benefit from a surge of investment in Europe's digital economy The Apple news comes on the back of Spotify's recent spending spree, which saw the company drop over $800 million to acquire firms like Gimlet Media and The Ringer. It also added a handful of high-profile shows, like "The Joe Rogan Experience," to the platform. Spotify's stock was already trading lower on Friday after it was downgraded to "sell" from "neutral" by Citigroup analysts in a note on Friday that warned the company's move to podcasts "may not be working." Analyst Jason Bazinet detailed how the firm has yet to see "any material benefit from recent podcast investments." He noted this could cause "the street to reassess the underlying value of the business." Bazinet elaborated, saying if podcasting doesn't represent a way for Spotify to ease its dependence on music labels, it could be bad for its equity valuation. Citi dropped its price target to $270 from $310, calling current share prices "very expensive" relative to other Internet-based subscription companies. Spotify did manage to grow revenue 14% year-over-year to close to $2.3 billion in the third quarter, according to the company's latest SEC filings. Still, that wasn't enough for CitiGroup analysts to turn bullish on the name. Spotify currently boasts 13 buy ratings, 7 neutral ratings, and 5 sell ratings from analysts. Read more: Cathie Wood's ARK Invest runs 5 active ETFs that more than doubled in 2020. She and her analysts share their 2021 outlooks on the economy, bitcoin, and Tesla.Join the conversation about this story » NOW WATCH: A cardiologist revealed the truth behind red wine's health benefits
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The podcast market is booming. Here are 5 audio firms that could be acquired next and who might buy them.
Summary List PlacementMedia companies are chasing the podcasting market. Spotify has been snapping up podcasts while...Summary List PlacementMedia companies are chasing the podcasting market. Spotify has been snapping up podcasts while reports swirl about Amazon eyeing podcast content company Wondery, the podcast giant behind shows like "Dirty John." And with the Interactive Advertising Bureau estimating the podcast ad market will hit $1 billion this year, others are looking at companies to help boost their podcast advertising. These include firms...
How Spotify is trying to use its podcasting power to introduce new features into the medium, according to its head of consumer experience (SPOT)
Summary List Placement Spotify executive Sten Garmark wants to use the streaming company's new power in...Summary List Placement Spotify executive Sten Garmark wants to use the streaming company's new power in the podcasting sector to change how people listen to and create for the medium. Stockholm-based Spotify has made big strategic bets on podcasting over the past 18 months by acquiring major publishers and networks like Gimlet and The Ringer and signing exclusive deals with creators such as Joe...
Summary List Placement Spotify has accused Apple of anticompetitive behavior following the announcement of Apple One, a...Summary List Placement Spotify has accused Apple of anticompetitive behavior following the announcement of Apple One, a subscription bundle that ties together existing services including Apple Music, Apple TV Plus, and Apple Arcade. Following Apple's Tuesday announcement, music streaming giant Spotify immediately called on regulators to step in, saying the bundle would hurt both consumers and developers. "Once again, Apple is using its dominant position...