It's called PC Classic, and it's a throwback to when desktop systems routinely came in those old beige boxes that booted to DOS. Before there was Windows, there was the command line interface—any old school PC gamer will remember fussing with extended memory to get some DOS games to run, and having to park the hard drive when shutting down.
Unit-E says more games will be available for purchase separately, though unfortunately it is not divulging a list of launch-day or post-release games. "We don’t have a list of confirmed titles yet, but the goal is to provide all of the games that defined the PC gaming experience of the 80s and 90s," Unit-E explains in its FAQ section.
That said, we can see Doom, Quake 2, and Commander Keen 4 running in the announcement video, so that's probably bound for the PC Classic. As to the actual hardware, on the front of the little box are two USB Type-A ports and an SD memory card reader masquerading as a floppy disk drive, plus a large power button. Around back is another USB Type-A port, an HDMI output, composite video plugs (those yellow, red, and white connectors), and a spot for the power cord. Bluetooth support is baked in as well.
In short, it's an "adorable DOS game console for your TV." It's also relatively affordable at $99. The question is, does it have legs? I'm not so sure. I spent a large part of my youth muscling DOS after graduating from the Commodore 64, and while gaming nostalgia is hot right now, I have a tough time seeing the PC Classic finding a big audience. Many classic games are already available legally through GoG, and of course there is the emulation scene powered by programs like DOSBox.
The advantage of the PC Classic is that it's presumably easy to set up and use—plug it in, hit the power button, and start gaming. There's value in that, as well as the legality of playing games without venturing into the emulation world on your own.
From a design standpoint, I think Unit-E missed an opportunity to built a vertical tower reminiscent of older PCs, though the beige color scheme is certainly a throwback, and the faux floppy drive is cool. For those who want nothing to do with chain-smoker beige, Unit-E will offer at least one other color option "in a more modern palette."
The PC Classic will be a crowdfunded project slated to kick off later this month or early December. If all goes to plan, it will release in late spring or early summer of next year. Hit the link in the Via field to sing up for email updates, if you're interested.