[Editor’s note: Streak makes a CRM add-on for Gmail, and recently adopted Cloud Spanner to take advantage of its scalability and SQL capabilities to implement a graph data model. Read on to learn about their decision, what they love about the system, and the ways in which it still needs work.]
Streak is a customer relationship management (CRM) tool built directly into Gmail. It is used for sales, marketing, hiring, and just about anything else you can think of. We built it because out of the box, email is actually a really crummy team sharing system. By adding a layer of organization on top of email, Streak lets you add email threads directly into its spreadsheet view, making it useful as a workflow tool with capabilities including task creation, email template management, and easy data entry.
Streak has been integrated with G Suite (originally Google Apps For Your Domain) since its inception so when choosing a cloud, it made sense to colocate our server stack with Google Cloud. Likewise, Streak was on Google App Engine from the start, and we slowly added other GCP services as the offerings improved or as our use cases became more complex. In addition to App Engine, we use Google Kubernetes Engine to run a bunch of our compute workload, including both application servers and our offline processes like indexers and task queue consumers. We use Cloud Dataflow for both streaming event processing and logs ETL, and BigQuery for all of our analytics queries. We use Cloud Pub/Sub for interacting with the Gmail watch API, as well as Stackdriver (logging, tracing, monitoring, errors) and OpenCensus to dig into any operational issues as they arise.
Then, on the database front, we recently started using Cloud Spanner, Google Cloud’s scalable relational database service. Before that, we stored most of our business data in Cloud Datastore, Google Cloud’s NoSQL document database. Partially, that was historical, since Cloud Datastore was GCP’s only managed database when we wrote the Streak backend. And we’ve been very happy with how easy Cloud Datastore is to maintain. Between Google App Engine and Cloud Datastore, we’ve never had to have an explicit infrastructure on-call rotation.
But as more users rely on Streak to collaborate with larger and larger teams, we were feeling the pain of not having a fully relational database. We found ourselves having to manually join data in our application, which increased application latency and increased the time developers spent coding workarounds and debugging that complexity.
We found we needed two things out of our database: a scalable relational store and a graph store that could power next-gen Streak features. At the same time, we wanted a single database that could handle both use cases and wouldn’t increase our operational burden. This meant finding a managed service to give us more query flexibility, so we decided to give Cloud Spanner a try.
Of course, we didn’t want to migrate our existing stack to a new data platform without first testing it out (never a smart strategy). But since most of our existing data model required transactional updates with other entities, pulling out a single entity to test was challenging. We did have a feature in our pipeline that necessitated a graph data store and that was removed from our other data: our email metadata indexing system.
How your client software handles email metadata indexing can make or break the useability of a system. Think about how many times somebody forgets to reply-all or that you receive a forwarded thread with thirty emails in reverse-chronological order. Within our own inboxes, we rely on Gmail’s UI to nicely organize email threads, but that organization breaks down when working with a team or across organizational boundaries.
We decided to fix that in the Streak product by organizing metadata (i.e., headers but not message content) from users’ email by using Cloud Spanner as a graph database. Using a graph database lets us answer questions like “What are all the emails on this thread in the inboxes of everybody on my team?” and “Who on my team has previously talked with the organization that this prospect works at?”
In our model, the nodes of the graph are either an email message, a person (email address) or a company (a domain). Then we have four different types of “edges”— properties by which nodes in a graph connect to one another:
Message to message (thread): messages that are on the same thread have an edge between them. The reason we do this is because we want to show users a list of threads to answer their questions, not messages, so we need to be able to get the spanning set of messages.
Message to message (same RFC id): A core value proposition of Streak is being able to see the “unified” version of a thread that shows each person on a team’s version of the email thread. To make sure we are getting each user’s version of a thread when we issue a query, there needs to be an edge between a message in the queryer’s inbox and the same message in their team’s inbox. In case you’re curious, Streak uses the RFC message id to determine that two messages across inboxes are actually the same.
Email address to message: a message has an edge to an email address if it was either the from, to, cc, or bcc on the message. This edge is crucial for queries that start with: “Show me all threads between this person and our team.”
Domain to message: a message has an edge to a domain if the domain is present in any of the from, to, cc, or bcc addresses on the message. This edge is similarly used for queries that start with “Show me all threads between this company and our team.”