Quibi poached top talent from Netflix, Snap, and Hulu. Meet 9 leaders and content execs who are now free agents as the startup winds down.
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Jeffrey Katzenberg and Meg Whitman's Quibi poached some of the brightest minds from Netflix, Snap, and other Hollywood and Silicon Valley companies for its grand but ultimately failed mobile-video experiment. With Quibi calling it quits, its roughly 200 employees, including dozens of seasoned staffers, will soon be free agents. One of Quibi's top content leaders was a veteran talent agent at CAA. Its product chief came from Snap and Pandora. And its tech chief previously held senior roles at Hulu and Microsoft. Business Insider identified nine former Quibi execs on the market who leaders should know as the industry reorients around streaming.
The following list is based on our reporting. It includes mid- to senior-level execs with a wealth of experience outside of Quibi, like former Vice News DC Bureau chief Shawna Thomas and former Netflix marketing exec Megan Imbres. All confirmed they are currently open to opportunities. A Google Sheet broader list of Quibi staffers on the market is also circulating on the internet. Others were already snapped up. Netflix recently hired a handful of creative and marketing folks from Quibi, a review of LinkedIn profiles show. Scroll down to read the full list, in alphabetical order by last name. Adam Butterfield
Adam Butterfield was a senior programming producer for Snapchat before joining Quibi as a context executive in January. During his five-year tenure at Snapchat, he launched the platform's syndicated shows including "Hot Ones" from Complex Networks and "Worth It" from BuzzFeed. He also developed Snapchat's first foray into daily news, NBC News' "Stay Tuned," and its first scripted original, "James Corden's Next James Corden." The New York-based content exec spent three years at CNN before Snapchat, and was involved the annual Global Citizen Festival concert. At Quibi, Butterfield developed ATTN's "Your Daily Horoscope," one of the platform's daily lifestyle shows. Katie Hawkins
Former Quibi creative lead Katie Hawkins joined the video startup from Netflix last July. She helped build and lead Quibi's small creative-marketing department, which was responsible for promoting its shows across the platform through title art and other materials. Hawkins honed those skills at Netflix, where she was a creative producer on the product team for two years. She helped build the creative used to represent titles like "Sex Education" and Ryan Murphy's "The Politician" in the Netflix queue, in trailers, and on billboards. Before Netflix, Hawkins worked at a startup called SuperGravity Pictures that was acquired by Gunpower & Sky in 2017. She came worked in the commercial world before that, with brands like popular 2000s-era workout program P90x. Hawkins exited Quibi in early October, before it announced the shutdown. Megan Imbres
Megan Imbres was a top Quibi marketing exec responsible for the streaming service's early brand and content marketing.She was one of a few execs who made headlines after exiting the startup around its April launch. Imbres is a seasoned marketing exec who spent six years at Netflix before coming to Quibi. Her most recent role at the streaming giant was director of product creative. She joined Netflix during the first season of "House of Cards," when its marketing team was a nimble group of six staffers and the streaming service was trying to establish itself around the world. Imbres also has experience on the agency side. She worked at shops including Crispin Porter + Bogusky, Avenue A (now rolled in Razorfish), and Hill & Knowlton. Hannah Kitziger
Hannah Kitziger was one of Quibi's hires from the traditional-TV sector. The Quibi content lead was a programming coordinator at NBCU's Universal Television from 2015 to 2018, and an associate producer on "The Ellen Degeneres Show" before that. Her focus is on emerging voices, including queer, women, and nonbinary writers, and writers of color, she said. Kitziger is also a visual artist whose murals can be seen at the wine shop Vinovore in East Hollywood and at the private club The Bombay Room in Silverlake. Brandon Lisy
Brandon Lisy was a development executive at Quibi where he helped build its unscripted team out of New York. Lisy helped create the platform's unscripted programming strategy, and managed its relationship with content partners including ESPN, Group Nine, Vox, and The Weather Channel. He worked shows like Vox's "Answered," which spun up during the pandemic to answer viewer questions. Before Quibi, Lisy worked at Vice. He helped develop "Investigations by Vice" for Hulu, and launch "Vice News Tonight" on HBO. He was also Bloomberg's executive producer of digital development, leading its US digital-video team from 2012 to 2016. Lisy said he was also an amateur comedian, who wrote web videos for Upright Citizen's Brigade and worked on projects with Funny or Die. Nicole McCormack
Nicole McCormack was a key Quibi exec who stepped up to run its advertising business after Tim Connolly, former head of advertising and partnerships, left last summer. As head of advertising partnerships, McCormack led the team that booked $150 million in ad revenue and sold out Quibi's first year ahead of launch. She spent seven years at Flipboard before Quibi, where she built the platform's advertising business and oversaw functions including ad sales, ad-product marketing, monetization strategy, and ad research. She was the senior VP of revenue strategy and operations when she departed in 2018. Earlier in her career, McCormack was a sales exec at lifestyle-media company Martha Stewart Living Omnimedia. She also spent six years at holding company IAC, where she ran a sales team that sold across Match, Expedia, and Ticketmaster, among other roles. Adri Murguia
Adri Murguia is a content development executive at Quibi focused on the documentary space. She's another Vice Media alum, who spent nine years at the digital-media company before coming to Quibi. She was mostly recently Vice's head of development for digital video. Murguia co-created the Vice show "Slutever," which explores and challenges ideas of sexuality. She directed and produced the first episode, "Male Doll," which is still one of Vice's most-watched videos to date with more than 66 million views. Murguia said her focus is on telling underrepresented stories, particularly regarding BIPOC and LGBTQ+ communities. Brian Tannenbaum
Brian Tannenbaum is a strategist who cut his teeth at Netflix and Snap before Quibi. At Netflix, Tannenbaum was a manager for two years on the content planning and analysis team that was tasked with helping the streamer define its original-programming strategy. He left in 2015 for Snap when the tech startup was charting its course into content, and spent three years there as a senior manager of content strategy and insights. Tannenbaum was also a consultant at media-advisory firm Boston Consulting Group earlier in his career. Tannenbaum said those experiences taught him to use data to shape content strategy. He's been Quibi's head of strategy since November 2018.
Shawna Thomas is a content executive at Quibi, where she developed its daily and weekly news shows with partners like NBC News, BBC News, CBS News, as well as lifestyle programming. Thomas had a long track record at Vice News and NBC News before Quibi. She was Vice News' DC bureau chief from 2016 to 2019, when she joined the video startup. At Vice, she managed a team of 15 staffers and oversaw political coverage for HBO's "Vice News Tonight." She was a senior producer on the Emmy-winning episode, "Charlottesville: Race and Terror." Before Vice, Thomas worked for 10 years at NBC News, starting as a news associate and rising to a senior producer and digital editor on "Meet the Press." She's also a political contributor on NBC News and MSNBC.
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