Tech sales and marketing salaries in California revealed: How much Oracle, VMware, Salesforce, Cisco, and Google pay reps, analysts and executives who are 'Olympians in the field' (GOOG, ORCL, CSCO, CRM, VMW)
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California has been the center of the enterprise tech world for decades, home to some of the industry's most dominant players like Google, Oracle, and Salesforce. While these tech giants operate globally, the way they approach the industry and the market is still shaped by strategies and practices that emerge from their California headquarters, mostly in Silicon Valley. And this particularly true for sales and marketing. "Tech sales and marketers in California are the Olympians of the field," IDC president Crawford Del Prete told Business Insider. "Many times, in terms of marketing, they are the women and men that create the messaging that gets used all around the world." California-based sales teams also are "often the test-bed for new and evolving value proposition selling," he added. "They are often selling to other tech buyers, so they have to be on top of their game." Tech companies invest heavily in their sales and marketing teams, and even bring in talent from overseas to work in their California HQs. Business Insider analyzed the US Office of Foreign Labor Certification's 2020 disclosure data for permanent and temporary foreign workers to find out what five major enterprise-tech giants — Oracle, Google, Salesforce, Cisco, VMware — pay talent in sales and marketing roles in California. Companies are required to disclose information, such as salary ranges, when they hire foreign workers under the H-1B visa program, giving insight into what these major companies are willing to shell out for talent. This data comes with some caveats: For some positions, the companies gave only a salary range, rather than a specific figure. And the data included here may not give a complete picture of any given employee's compensation package, which could also include cash or stock bonuses. Still, the disclosure data gives a rare look into the sales and marketing wages paid by these tech giants in California. Here's how much these top enterprise technology companies paid sales and marketing employees hired in California in 2020:Oracle hired an internet sales consulting senior manager with a salary of $198,000
Based in Redwood City, Oracle has been a major player in Silicon Valley for more than 40 years. The corporate behemoth runs a global sales and marketing team that helps the company compete in the biggest enterprise tech markets in the world. Here are some of Oracle's recent hires for sales and marketing jobs in California and how much they are paid based on 105 approved visa applications: Internet sales consulting senior manager: $198,000 Principal sales consultant: $148,000 Sales consulting manager: $140,000 Internet sales consulting manager: $140,000 Senior internet sales consultant: $138,000 Product marketing analyst: $108,000 Sales performance designer: $80,000 Salesforce hired a vice president of technical product marketing with a salary of $228,000
Based in San Francisco, Salesforce was one of the stars of the dot-com era. The technology giant was also one of the major pioneers of cloud computing, which revolutionized the way enterprises access and pay for software applications. Here are some of Salesforce's recent sales and marketing hires in California and how much they are paid based on 742 approved visa applications: Vice president, technical product marketing: $228,000 Data engineering, senior manager, marketing analytics: $161,000 Product marketing manager, analytics: $149,000 Product marketing manager: $114,000 Senior analyst, marketing analytics: $114,000 Senior analyst, sales strategy: $110,000 Senior analyst, indirect sales strategy: $104,000 Google hired a product marketing management director with a salary of $315,000
Google is known in the San Francisco Bay Area for maintaining a massive campus in the city of Mountain View. The tech giant also has a presence in San Francisco. Founded in 1998, at the height of the dot-com boom, Google rapidly grew from operating the world's most powerful search engine to becoming a dominant player in cloud computing. Here are Google's recent sales and marketing hires in California and how much they are paid based on 5,228 approved visa applications. Director, product marketing management: $315,000 Sales operations manager: $257,000 Product marketing manager: $234,000 Sales engineer: $195,000 Sales operations associate: $177,000 Sales operations associate manager: $164,000 Marketing and analytics lead: $156,000 Cisco hired a technical marketing engineer with a salary between $161,000 and $234,000
Based in San Jose, Cisco became a powerhouse in the market for networking equipment. It is also considered one of the most iconic companies that have helped define Silicon Valley culture. Here are some of Cisco's recent sales and marketing hires in California and how much they are paid based on 403 approved visa applications: Technical marketing engineer: $161,000 to $234,000 Digital marketing manager: $162,000 to $189,000 Virtual sales specialist: $94,000 to $175,000 Manager, partner marketing: $162,000 to $173,000 Technical marketing manager: $114,000 to $164,000 Sales specialist: $161,000 VMware hired a senior product marketing manager with a salary of $240,000
Based in Palo Alto, VMware became one of the pioneers of virtualization, software that made it possible for businesses to tap disparate computing systems as one network. Founded in 1998, the company, which is now owned by Dell Technologies, was one of the major software players to emerge from the dot-com era. Here are some of VMware's sales and marketing hires in California and how much they are paid based on 525 approved visa applications: Senior product marketing manager: $240,000 Group product marketing manager: $235,000 Senior product line marketing manager: $220,000 Technical product development marketing: $209,000 Product line marketing manager: $198,000 Senior product line marketing manager: $192,000 Senior product marketing manager: $185,000
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