Coca-Cola is slashing 200 brands like Tab, Zico, and Odwalla. Here's the list so far of drinks you'll never be able to get again.
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Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call. Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likely be more cuts in the "hydration" category that encompasses Smart Water and Powerade. Back in July, Quincey said that half of Coca-Cola's portfolio generated only 2% of revenue. Going forward, the company will focus on the biggest brands, like Coke and Sprite. Here are all the brands that have been discontinued so far.SEE ALSO: The rise and fall of Quibi, from raising $1.75 billion before launch to shutting down just 6 months later Coca-Cola is retiring 70s icon Tab at the end of 2020, triggering nostalgia in some fans.
Source: Business Insider In early October, Coke confirmed it would stop producing Zico coconut water in coming months.
Source: Business Insider Back in July, Coke announced plans to drop struggling juice brand Odwalla, along with 300 jobs.
Source: Business Insider The company confirmed that Coke Life, a version of Coke flavored with Stevia leaf extract that debuted in 2014, is on the chopping block.
Source: Internet Archive/Coca-Cola Diet Coke Feisty Cherry is another flavor getting cut.
Regional Virginia brand Great Neck Northern Ale is another casualty, although Gov. Ralph Northam tweeted that he is reaching out to Coca-Cola to keep the drink on shelves.
Source: WRIC Regional grape drink Delaware Punch was also eliminated.
Source: Coca-Cola Sprite Lymonade is another flavor getting discontinued by Coke.
Source: WSJ Some brands under Coke's "hydration" category, which includes Dasani and Smart Water, are also likely to be removed going forward.
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