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'Thinly disguised political research' fed into Morrison government's pandemic ads
Officials are unable to say how much was spent on taxpayer-funded campaigns based on surveys by a longtime researcher for the LiberalsOfficials from the Department of Finance have acknowledged that taxpayer-funded research undertaken by Jim Reed, a long-term researcher for the Liberal party pollster Crosby Textor, fed into two publicly funded advertising campaigns relating to economic measures launched in response to the pandemic.But officials told the estimates committee they were unable to quantify or disclose the budgets for the two taxpayer-funded advertising spends. Continue reading...
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Morrison government spent $128m on advertising in 2019-20, figures reveal
Spending included $5.2m on market research, $7.1m to spruik tax changes and $3m to promote infrastructure...
