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Amazon Prime Day 2020 starts at 12 a.m. PT, bringing more than 1 million exclusive deals to Amazon Prime subscribers. The sale will run over a 48-hour period from October 13 through October 14. Early-access deals are already available on everything from Fire tablets, Echo devices, budget TVs, and robot vacuums for eager buyers.
If you want to take advantage of Prime Day deals, you'll need to sign up for a Prime membership. The service costs $13 a month or $120 per year, but new subscribers can take advantage of a free 30-day trial.
Once the sale starts, shoppers will find significant discounts on Amazon devices and in-house brands, plus big deals on speakers, headphones, laptops, 4K TVs, kitchen appliances, and furniture, like Casper mattresses.
Amazon competitors, including Walmart, Target, and Best Buy, will also host competing sales on top electronics and other products during Prime Day 2020, so even non-Prime members will be able to find plenty of good deals.
Below, you'll find everything you need to know about Amazon Prime Day 2020, the deals currently live now, and what we're already seeing from other retailers.
Below, you'll find everything you need to know about Amazon Prime Day 2020, the deals currently live now, and what we're already seeing from other retailers.
Some of the best early Prime Day deals you can get right now include:
- Roku Express HD streaming media player, $21 (Typically selling between $24-$29) [You save $8]
- Roku Premiere 4K streaming media player, $27 (Typically selling between $29-$39) [You save $12]
- Roku Streaming Stick+ media player, $38 (Typically selling for between $50-$60) [You save $22]
- Amazon Music Unlimited: New subscribers get four months for $1 [You save 96% on this subscription valued at $32. After the promotional period ends, Amazon's Music Unlimited costs $8 a month for Prime members.]
- Audible Premium Plus: save $50 on an annual subscription [You save 33% on this yearly subscription, plus receive 12 credits for any title redeemable in Audible's catalog.]
- Kindle Unlimited: save 50% on a six-month subscription [You save $30 on this subscription valued at $60.]
- Get a $10 credit to use on Prime Day when you spend $10 on items sold by small businesses before October 12 [You will get an email confirming your eligibility, but still need to claim it with the link provided.]
- Buy two 4th Gen Echo Dot devices for $80 with code: DOT2PACK
- Save up to 60% on select subscription boxes
- Save up to 50% on select clothing styles including Amazon Essentials and Goodthreads
- Echo Show 5 smart display, $45 (Typically selling for $90) [You save $45]
- Toshiba 55-inch smart 4K UHD Fire TV, $300 (Typically selling for $450) [You save $150]
- Insignia 50-inch smart 4K UHD Fire TV, $250 (Typically selling for $350) [You save $100]
- Toshiba 43-inch smart 1080p Fire TV, $180 (Typically selling for $280) [You save $100]
- Toshiba 32-inch smart 1080p Fire TV, $120 (Typically selling for $180) [You save $60]
- Roborock S5 MAX robot vacuum, $439 (Typically selling for $550) [You save $111 on a robot vacuum that doubles as a mop]
If you're looking for Prime Day deals you can shop right now, bookmark Amazon's daily deals page and check every morning for timed "lightning deals" and other Prime early-access deals.
A collection of 4K Smart TVs from Insignia and Toshiba are among the biggest early Prime Day 2020 deals. Prices start at $200 for a 43-inch Insignia Fire TV and $210 for a 43-inch Toshiba Fire TV. Sony's 65-inch x900H 4K TV is also on sale for $998, which is a $402 discount from its full price.
Early Prime Day deals on Amazon devices include $70 off Fire HD 10 tablets, $20 off the Kindle Paperwhite (essentials bundle), $15 off the Kindle Kids Edition (essentials bundle), and a $45 discount on the Echo Show 5. Amazon's family of Ring video doorbell devices are on sale too, along with a bundle that packs a free Echo Dot speaker with the Ring Peephole Cam.
Prime members can get three free months of Kindle Unlimited if they purchase a six-month Kindle Unlimited subscription for $30 (a 50% discount on the standard price). Even if you don't own a Kindle, new subscribers can take advantage of Amazon's offer for one free month of Kindle Unlimited using the Kindle app.
Today's other top daily deals include up to 30% off clothing from Amazon in-house clothing brands like Goodthreads and Daily Ritual, as well as discounts on Oster kitchen appliances.
Below, check out some of the best early Prime Day deals on Amazon that are live and available to shop now.
There are two types of deals you should be aware of: daily deals and Lightning deals. The former are one-day offers, usually grouped by brand or category, and change at the end of the day. The latter are limited-stock offers released throughout the day.
If you plan to spend more than $40 on Prime Day, Amazon is offering a $10 promotional credit if you purchase a $40 Amazon gift card or reload your own Amazon gift card balance with $40 or more. You'll be able to spend that $10 credit anytime before November 29, and it's pretty much free money.
You'll find all of Amazon's Prime Day deals on this Amazon page once the event begins. Continue reading for some sales we expect to see come out in droves:
Outside of Black Friday, Amazon Prime Day is when we see the steepest discounts on TVs, speakers, headphones, laptops, computers, games, and, of course, Amazon goods.
While we don't expect to see major discounts, if any, on recently released products, shoppers can expect heavy price cuts on last year's models.
PC gamers can look forward to deep discounts on monitors, mice, mechanical keyboards, and other PC peripherals during Prime Day too. Popular brands, like Razer, Steelseries and Logitech, have been known to drop prices on their gaming products to all-time lows during Prime Day.
During Prime Day, shoppers will see all-time low prices on 4K TVs from Toshiba and Insignia. Amazon also confirmed that select Samsung and Sony TVs will be 30% off during Prime Day 2020, and you can expect competitive prices on low- and mid-range TVs from TCL and Hisense.
Several Nintendo Switch games including "New Super Mario Bros U Deluxe," " Super Mario Party," and "Yoshi's Crafted World" are on sale for $40 during Prime Day, but don't expect to see many PlayStation or Xbox deals with the new PlayStation 5 and Xbox Series X/S consoles due out in early November.
Amazon will offer a discounted bundle packaging a 128GB MicroSD card with one year of the Nintendo Switch Online service during Prime Day 2020, though the price hasn't been announced. MicroSD cards are essential for expanding the Switch's 32GB storage, so we'll likely see more discounts from companies like Samsung, Sandisk, and PNY.
Apple is expected to reveal the iPhone 12 on October 13, but don't expect to see it on sale during Prime Day. Instead, you'll likely be able to find deals on Apple's AirPods and Beats headphones.
AirPods Pro are currently selling for $199 on Amazon, which is $50 off their full price. Amazon-owned Woot.com is currently offering deals on iPads and Macbook computers with those sales scheduled to end when Prime Day begins.
Smartphone shoppers can look forward to lots of options during Prime Day 2020, with newly announced Android phones from Samsung and Google joining the market.
Google's Pixel 3 is already on sale for $339 with the Pixel 5 due out later this month, and Prime Day could bring deeper discounts on the Pixel 4 and Samsung's Galaxy S20 phones, which launched in May.
Two versions of Amazon's popular Kindle ereader will be on sale during Prime Day 2020; Kindle Paper White and Kindle Kids Edition.
Last year also included moderate price drops for the Kindle Oasis and standard Kindle, plus discounts on ebooks, so don't be surprised if more Kindle deals appear on Prime Day.
If you're in the market for a new laptop, expect to see discounts on work notebooks, and gaming computers from companies like, Acer, Asus, HP, and Samsung.
Gamers can look forward to deep discounts on monitors, mice, mechanical keyboards, and other PC peripherals during Prime Day. Popular brands like Razer, Steelseries, and Logitech have been known to drop prices on their gaming products to all-time lows during Prime Day.
In addition to the aforementioned laptops, shoppers can expect to see several discounts on Chromebooks. This year, Chromebooks are an especially hot commodity. While we've seen a big shortage on these Google-powered laptops in the last few months, we expect to see renewed stock during the shopping event.
This year, shoppers will likely see two types of headphones see big discounts: noise-cancelling headphones and truly wireless earbuds. We expect discounts from both the high- and low-end of the headphone market, including discounts on products from Apple, Beats, Bose, Samsung, Anker, Aukey, TaoTronics, and Sennheiser.
In addition to Echo speakers, shoppers will see several discounts on nearly every other type of speaker. We expect to see more than a few deals on Bluetooth speakers from companies like JBL, Ultimate Ears, Bose, and Marshall. Plus, we're also likely to see several Alexa-enabled, WiFi speakers and soundbars go on sale, including those from Sonos and Harman Kardon.
If you're looking for a kitchen upgrade, Prime Day is a great time to shop. Top brands like Cuisinart and Pyrex will see discounts throughout Prime Day, and Instant Pot products will be up to 50% off.
Quite a few vacuums, especially Alexa-compatible robot vacuums, will see big markdowns during Prime Day. Expect discounts on upright, cordless, and robot vacuums from companies like Dyson, Bissell, Eufy, and iRobot.
Shopping during Prime Day 2020 can be a little overwhelming. To help, we're answering all the most common questions our readers have regarding the sales event, including dates, competing sales, how to prepare, and more.
What is Amazon Prime Day?
Introduced in 2015 in part to celebrate Amazon's 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.
During the event, prices drop to all-time lows, often beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home and kitchen, fashion, and smart home are just a few of the huge variety of items that will be discounted.
Last year's Amazon Prime Day was a huge success; during the 48-hour sale event held on July 15-16, Prime members bought more than 175 million items. It was the biggest shopping day in company history until it was surpassed by Cyber Monday shortly after, a familiar pattern of record-breaking.
When is Amazon Prime Day 2020?
Amazon Prime Day is scheduled for 12 a.m. PT on Tuesday, October 13 through Wednesday, October 14, 2020, as it was originally postponed due to COVID-19. Prime Day is an annual 48-hour sale where Amazon Prime members can get deals on products such as laptops, TVs, smartphones, wearables, and more.
Shoppers, however, don't need to wait until then to take advantage of deals. Prime members can shop early deals and offers leading up to Prime Day. In addition to markdowns on Amazon devices, like select Fire TVs and the Fire TV Recast, Prime members can enjoy discounts on subscriptions to Audible, Amazon Music Unlimited or Kindle Unlimited, Amazon Fresh, plus several Amazon clothing brands, like GoodThreads and Daily Ritual.
Prime members in the following countries can participate in the event: the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and — for the first time this year — Turkey and Brazil.
Was Amazon Prime Day postponed this year?
Prime Day in past years has always taken place during the summer, specifically in July. Due to recent supply-chain delays and increased demand related to the novel coronavirus pandemic, Amazon has pushed Prime Day 2020 to October 13-14.
Who can access Prime Day deals?
Only Amazon Prime members can take advantage of this event. Signing up is easy though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.
We're currently in the sweet spot wherein you can sign up for the month-long free trial, shop Prime Day, and avoid paying for the subscription cost. Of course, you can also just pay for a $13 month-long subscription to shop Prime Day, if you've already had a Prime subscription.
Do other stores take part in Amazon Prime Day?
Walmart, Target, and Best Buy will offer sales with competitive pricing during and around the event. However, the volume and quality of these competitor deals are up in the air, as the postponement of Prime Day 2020 has left us very close to Black Friday and Cyber Monday.
Walmart's "Big Save Event" leapfrogged Prime Day by starting on October 11, and it will last until Thursday, October 15 – a day longer than Prime Day itself. However, it still remains to be seen how Walmart+, the retail giant's Amazon Prime "competition," factors into the equation. It's likely that Walmart will have early offers and some exclusive discounts for subscribers. Fortunately, Walmart+ offers a 15-day free trial.
Target's 'Deal Days' event matches Prime Day's dates and will offer shoppers "double the deals compared to last year." As with Amazon Prime Day, Target will offer "early-bird deals" ahead of 'Deal Days' plus exclusive discounts for Target Circle members.
Best Buy has historically offered discounts during Prime Day and this year will be no different. During the sale, Best Buy will sell laptops starting as low as $120, JBL Free true wireless headphones for $70, and a Samsung 70-inch 4K smart TV for $530. Of course, Best Buy will reveal more as we get closer to the event. Shoppers, however, can expect to see discounts on Apple devices, laptops, big-screen TVs, and kitchen appliances during their competing Prime Day sale.
Best Buy, like Target and Walmart, price matches many of Amazon's discounts, with or without a formal event announcement. We'll be covering the best deals from these retailers, plus other notable stores and companies, during Prime Day, just as we do during the rest of the year.
How will this Prime Day be different from years past?
With Prime Day happening so close to Black Friday this year, competing sales and the number of overall deals will most likely be fewer in number.
Rival retailers may do as little as match Amazon's discounts on Amazon products, like Kindles and Echo speakers, and a few high-demand products, like Sony headphones or gaming consoles.
The larger ripple we expect to see this Amazon Prime Day is less available stock and potentially delayed shipping. Shipping speeds often take a hit during these high-traffic events, and we expect it to be worse than in years past.
With supply chains still not back up to snuff since prior to the pandemic, high-demand items like webcams, home office furniture, brand-name hand sanitizers, workout equipment, sewing machines, and the like will probably run out quickly, if they're in stock at all.
How do I prepare for Amazon Prime Day?
With Amazon Prime Day fast approaching, there are a few steps you can take to get the most out of the big shopping event. This prep can save you a ton of time and effort on the actual deal days and net you nearly $100 in account credit to use on October 13-14.
- Make sure you're an Amazon Prime member ahead of the sales event.
- Download the Amazon app.
- Shop Amazon's physical stores to collect bonus credit, refill your Amazon account balance, and apply for an Amazon.com Store card. Consider that just by shopping for groceries with Amazon, you can collect up to $50 in "free money" and adding an Amazon.com Store Card to your wallet will net you a $60 gift card.
- Create a shopping plan and narrow down what you want to buy.
You can also prepare by reading up on everything Prime Day-related to learn about what types of deals to expect and how to shop special promotions like Lightning Deals.
We recommend holding off on buying Amazon devices and services until deals start to go live, if you can. While we also expect other smart home brands to drop in price considerably, brands like Kindle and Echo are our for-sure bet to drop in price. We also recommend waiting to sign up for any Amazon services or memberships, like Amazon Music Unlimited or Kindle Unlimited, as they often drop down to record-breaking lows during Prime Day.
If one of the products on your wish list didn't receive a discount during Prime Day — don't immediately surrender to the retail price. In a little more than a month after Prime Day, Black Friday and Cyber Monday may offer the discount you were hoping for.
Which is better for deals: Prime Day or Black Friday?
2020 has been an unprecedented year for deals events, so making solid predictions based on past years is somewhat difficult. However, we can expect Amazon-branded merchandise (e.g., Kindle, Echo, Ring, etc.) to be at all-time lows during Prime Day, the company's own event.
We could speculate for days whether or not retailers will be able to offer equally jaw-dropping prices as past years, but with the delays in supply chains and shipping, and demand increases, prices this year between either Prime Day or Black Friday may not be as great as in past years (if there's even enough stock).