Hi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: TikTok's ad pitch reveals new data, Pornhub's mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels.

Read the full story here.

pornhub event
Ethan Miller/Getty Images

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Chriselle_Lim
Chriselle Lim posted the same video on TikTok and Instagram, which performed better on Reels.
Chriselle Lim

Instagram Reels copied TikTok's format. But influencers are already seeing clear differences between the two, especially in making money from brands.

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More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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