- While a definitely optimistic future would need engineers to design underwater cities and settlements in space, an indefinitely optimistic future calls for more bankers and lawyers.
- Only in a definite future is money a means to an end, not the end itself.
- How can the future get better if no one plans for it?
- We have given up our sense of wonder at secrets left to be discovered.
- If you've invented something new but you haven't invented an effective way to sell it, you have a bad business - no matter how good the product.
- The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.
- Seven questions that every business must answer:
- The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
- The Timing Question: Is now the right time to start your particular business?
- The Monopoly Question: Are you starting with a big share of a small market?
- The People Question: Do you have the right team?
- The Distribution Question: To you have a way to not just create but deliver your product?
- The Durability Question: Will your market position be defensible 10 and 20 years into the future?
- The Secret Question: Have you identified a unique opportunity that others don't see?
- A great founder can bring out the best work from everybody at his company.
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