Lucid Motors just unveiled a new EV that starts at $80,000 and can beat a Tesla Model S on paper — check out the Air
Summary List Placement
In the world of luxury EVs, the Tesla Model S has largely gone unchallenged — until now. Now, we have the all-new, all-electric Lucid Air, which boasts incredible numbers, sleek looks, and a luxury price tag. Lucid officially unveiled the Air, the company's very first all-electric offering, on Wednesday. Already, the claimed facts and figures are attractive: It'll run a quarter-mile in a claimed 9.9 seconds in its 1,080-horsepower setup, it can fast-charge and regain 300 miles of range in 20 minutes, and Lucid claims it has the biggest front trunk of any electric car yet. With prices starting at $80,000 and going all the way up to $169,000 for the limited-production Air Dream Edition, the Air will be available in North America to start. The Air Dream Edition will be the first model available in spring 2021, the mid-range models will come around in mid to late 2021, and the base model will arrive last in 2022. Keep scrolling to learn more.SEE ALSO: Watch the Lucid Air EV beat a Tesla Model S on the drag strip with a 9.9-second quarter-mile The Lucid Air is the very first car offered by California-based Lucid Motors. It's an all-electric sedan.
Lucid says its sedan can achieve a range of 517 miles after independent range verification.
Lucid said FEV North America, Inc. conducted the test, applying the EPA's Multicycle Test Procedure. In the optional dual-motor, all-wheel drive configuration, the Air can make a claimed 1,080 horsepower and achieve a 9.9-second quarter-mile time.
Lucid also says the Air will be able to charge at rates of up to 20 miles per minute when plugged into a DC fast-charger.
That can translate to 300 miles of range from 20 minutes of charging, the company says.
The Air has a 0.21 drag coefficient — which makes it more aerodynamic than the Tesla Model S and Porsche Taycan.
The Tesla Model S has a 0.23 drag coefficient. The Porsche Taycan has a 0.22 drag coefficient. The Air also has a rear trunk, but it opens as a regular trunk and not as a hatch, Lucid CEO Peter Rawlinson told Business Insider.
Rawlinson said that despite hatchback models being more practical, they're not as refined.
There will be at least four versions of the Air available.
The base-model Air will start at $80,000 and will be available last, starting in 2022. Lucid didn't provide much information about this model as of Wednesday's writing. Next will be the Air Touring, starting at $95,000. With an estimated EPA range of up to 406 miles, it'll have a claimed 620 horsepower, a top speed of 155 mph, and will be available in Q4 of 2021. After comes the Air Grand Touring, priced starting at $139,000. It'll make a claimed 800 horsepower, have a top speed of 168 mph, and have an estimated EPA range of up to 517 miles. It'll be available in Q2 of 2021. Finally, there's the Air Dream Edition: a limited-edition halo to the Air range. Starting at $169,000, it'll make a claimed 1,080 horsepower and return either 465 or 503 miles of EPA-estimated range, depending on which wheel package you pick. It'll be available in spring 2021. Lucid notes to customers that once they factor in the potential $7,500 federal tax credit, those prices could change. In particular, Lucid stresses that the Air's interior is incredibly spacious.
The company says that because its drive components were miniaturized, it was able to make the interior much roomier.
The Air is built on Lucid's Lucid Electric Advanced Platform (LEAP), which has a skateboard design.
The interior is meant to embody West Coast-inspired luxury, Rawlinson told Business Insider.
There's a giant, curved, 34-inch screen for the driver.
And there will be app flow, Lucid's VP of design Derek Jenkins told Business Insider.
That means you can swipe an app from the above screen down to the bigger, center screen below.
At launch, the back seats will be fixed.
But there is an executive seat package coming, which will let the rear seats recline up to 45 degrees.
Judging from these pictures, visibility looks great.
That big pane of roof glass will surely let in lots of light.
This little bear is so you don't forget you're driving something from California.
The Air will also come with DreamDrive, Lucid's advanced driver-assistance system.
Rawlinson said the car is Level 2 autonomous-driving ready. Level 3 capabilities will come with time via over-the-air updates.
Here's a graphic of all the radar and cameras the car has.
The Lucid Air will be available starting in Q2 of 2021.
Rawlinson said the company's flagship studio is located in Newark, California.
But more boutiques are coming. The cars will be sold through a direct-sales model, like Tesla.
The Airs will be built at Lucid's Casa Grande factory in Arizona.
More like this (2)
Lucid's CEO says he has 'more advanced technology than Tesla,' and wants to use it to lower the price of EVs
Summary List Placement Believe what you want about trickle-down as it applies to economics, but it's...Summary List Placement Believe what you want about trickle-down as it applies to economics, but it's a tried-and-true method in cars. Lucid Motors, the new EV startup on the scene, isn't just bringing a new car to the market — it's bringing technology, with the hope of that technology paving the way for more affordable EVs. On Wednesday, Lucid launched the Air sedan, its first EV that's aimed directly at the Tesla Model S. It boasts a 9.9-second quarter-mile time, super fast charging, and a 517-mile range. With prices starting at $80,000 ($72,500 after the US federal tax credit), it was heartening to hear Lucid CEO and CTO Peter Rawlinson speak about sharing the technology in other, more affordable applications, as most wouldn't consider the Air cheap. "We want our technology to cascade into a more affordable product," he said during a virtual tour of the Air last week. Prior to being appointed as Lucid's top dog, Rawlinson led vehicle engineering at Tesla and was the chief engineer of the Model S. Before that, he worked at Lotus and Jaguar. One of Lucid's top priorities when developing the Air was to make both the car and its manufacturing process as efficient as possible. Efficiency is Lucid's whole modus operandi, Rawlinson said during an interview with Business Insider. The idea of efficient packaging, especially as it pertains to EVs, is not new — Volkswagen also promises that its modular electric drive matrix platform, also known as MEB, will make EV production more efficient and hopefully cheaper. But for Lucid, efficiency is key. It's the secret sauce to the crazy range numbers that give the Air an advantage over the Tesla Model S. (Lucid attributes part of the range figure to the Air's super slick 0.21 drag coefficient, which is lower than the Model S's 0.23.) In fact, Rawlinson seems to abhor the idea of companies stuffing fat battery packs into cars and calling it a day. "There's this myopia about batteries and it's rubbish," he said, dismissing it. "Dumb range is a big battery. Smart range is through efficiency." Lucid's miniaturized its EV drivetrain — smaller but more powerful electric motors and revamped packaging — was developed in-house from the ground up. The more compact components are what gives the Air its spacious interior and also speak to Rawlinson's belief that efficiency is more than just a big battery pack. Per the CEO's estimates, the company's technology is 17% more efficient than its closest competitor. "We've got more advanced technology than Tesla," he said flatly. Them's fightin' words. What defines efficiency for Lucid manifests in two ways. The first is being able to achieve a high range output with a smaller drivetrain. The second is being able to mass produce it. "The technology is more mass-producible, not necessarily the Lucid Air," Rawlinson clarified. "We've put a degree of computer control into its manufacture, so there's no variability. Our designs are very consistent." The Lucid battery pack is also more mass-producible "than anything else on the scene," Rawlinson said. That drives cost down, with the aim here to being able to eventually share the tech. "Once all the costs are driven down, there's a multiplier effect for all costs going down," Rawlinson said. "I like to think that our technology can power all car companies." This idea of automakers collaborating to produce EVs isn't new, either. Ford and Volkswagen are working together to do it. More recently, Honda and General Motors announced similar moves. It saves money on production costs, engineering, and research and development. Lucid's appearance in the industry would give existing automakers another option — with the resulting product eventually trickling down to benefit us, the consumers, hopefully at an affordable cost. Lucid's Casa Grande, Arizona, manufacturing plant currently has a capacity of 34,000 cars per year, Rawlinson said. That is phase one for the company: to make and sell the more expensive Air before getting into mass production. "It costs far more to set up mass production to build a smaller car at a mass scale," Rawlinson said. "We have to walk before we can run." "Sure, we're going to come downmarket with a more affordable platform, but that's still some years out." Basically, don't expect a cheap Lucid car anytime soon. But as for the plant, Rawlinson said the square footage is big enough to support an output of 360,000 cars a year, maybe 400,000. "That's bigger than Tesla Fremont," he said. "Let me tell you, I want to max it out."SEE ALSO: Watch the Lucid Air EV beat a Tesla Model S on the drag strip with a 9.9-second quarter-mile Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
The CEO of Lucid Motors reveals the most important lesson he learned from Elon Musk when he worked for him at Tesla
Lucid Motors CEO Peter Rawlinson worked for Tesla CEO Elon Musk from 2009 to 2012. Rawlinson...Lucid Motors CEO Peter Rawlinson worked for Tesla CEO Elon Musk from 2009 to 2012. Rawlinson said the biggest lesson he learned from Musk is the importance of relentless optimism. "Sometimes you have to put all your chips in," Rawlinson said. Are you a current or former Lucid employee? Do you have an opinion about what it's like to work there? Contact this reporter at firstname.lastname@example.org, on Signal at 646-768-4712, or via his encrypted email address email@example.com. Visit Business Insider's homepage for more stories. Peter Rawlinson worked for Tesla CEO Elon Musk from 2009-2012 as he led the development of the electric-car maker's groundbreaking Model S sedan. Now the chief executive of the electric-vehicle startup Lucid Motors, Rawlinson learned from Musk the importance of relentless optimism. "I really believe that success can beget success," Rawlinson said in an interview with Business Insider. "It can be a self-fulfilling prophecy if you're really committed and you're all in, and everyone at Lucid knows I am. And that's the leadership I hope I provide." If you focus too much on what might go wrong, it can decrease your odds of achieving your goals, he added. "Sometimes you have to put all your chips in," he said. Musk, Rawlinson said, demonstrated his commitment to success "on an hour-by-hour basis." Rawlinson has taken that attitude to Lucid, which he joined in 2013 (he became the company's CEO in 2019). His confidence in the company and its debut vehicle, the Air luxury sedan, is driven by Lucid's in-house engineering and design efforts. According to the company, the Air will be able to drive over 400 miles between charges and accelerate from 0-60 mph in under 2.5 seconds. Those specs would make the Air competitive with the Model S, which, depending on the trim, has a maximum range of 402 miles and a 2.3-second 0-60 mph time. "We're creating a car which is going to be the best car in the world," Rawlinson said. "People are going to want it." Lucid will unveil the production version of the Air in September before beginning production next year. The vehicle's price will start "well north" of $100,000, Rawlinson said. Are you a current or former Lucid employee? Do you have an opinion about what it's like to work there? Contact this reporter at firstname.lastname@example.org, on Signal at 646-768-4712, or via his encrypted email address email@example.com. Read more: Electric pickups are on the way, promising everything from bulletproofing to drinking fountains. Here are some of the wildest features to expect from Tesla, Rivian, and others. Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living in constant fear of getting laid off. Elon Musk predicts Tesla will complete the 'basic functionality' needed for fully autonomous driving this year — 4 years after the company started selling 'full self driving' software Hydrogen vs. electric: Nikola's CEO reveals why businesses should buy the Nikola Two hydrogen-fueled truck instead of the battery-powered Tesla Semi SEE ALSO: A Ford Focus driver wound up with a nearly $1,000 ticket after being clocked at 437 mph by a faulty speed camera Join the conversation about this story » NOW WATCH: Why Pikes Peak is the most dangerous racetrack in America