Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here. The following is a preview of one Media, Advertising, and Marketing report, the B2B Best Practices in a COVID-19 World. You can purchase this report here.
Just as consumers are adjusting to life during the pandemic, B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts. The rippling impact differs greatly by sector. Two-thirds of B2Bs from the tourism and hospitality category said they saw substantial disturbance to their business. Other hard-hit B2B segments include personal services (60%), education (52%), wholesale (46%) and manufacturing (46%). The B2B sectors experiencing minimal impact, albeit compared with others, were tech and telecom (21%), financial services (28%) and energy and utilities (29%).
Uncertainty was a central theme for B2B respondents from an earlier wave of B2B International research: 58% noted they were worried about sales and revenues, 56% were concerned about cash flow and liquidity and 52% cited the disruption to executing their business strategy. Through the month of April, outlooks for the economic conditions post-pandemic shifted from a positive to neutral stance across US B2B professionals surveyed by McKinsey & Company. At the start of the month, 55% of respondents said they were optimistic or confident the economy would rebound in two to three months and grow just as strong or even stronger than before the pandemic; while 33% had a neutral position, meaning they thought the economy would be affected for six to 12 months or longer and then be stagnate or show slow growth post-pandemic; and 11% were pessimistic and thought the current circumstances would have a lasting impact on the economy and cause a lengthy recession. At the end of the month, fewer respondents were optimistic, although half still felt confident, but there was a jump to 41% in respondents who were more neutral about the future. A potential advantage for B2B companies, over their business-to-consumer (B2C) counterparts, is that B2Bs had an easier shift to remote work, according to a March 2020 survey from Marketing Week and Econsultancy. Roughly a third of B2C marketers said their business was proficient in working from home, whereas 51% of B2B companies thought their company was prepared to enable working remotely. With teams working from home and economic challenges ahead, the question is how much of the recent change—to business and everyday life—will be permanent. We don't know the answers or have a timeline for recovery—no one does. But our recent report focuses on eight areas of B2B business that have changed since the start of the pandemic. It will examine what early shifts were made, lessons learned and how companies should consider long-term digital transformation for a post-pandemic world. Interested in getting the full report? Here's how you can gain access:
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Some working mothers have been more productive during the pandemic. It's because their partners started pitching in at home.
Summary List Placement Women's careers have suffered during the pandemic. The earliest research on how women...Summary List Placement Women's careers have suffered during the pandemic. The earliest research on how women — especially mothers — have fared these past few months paints a dismal picture. In September alone, 865,000 women dropped out of the workforce, compared to 216,000 men, according to data from the Bureau of Labor Statistics. A September report from McKinsey and Lean In found that one in four women is considering downshifting their career. These disparities reflect gender imbalances at home, where women in mixed-gender couples typically bear the brunt of caregiving and chores. So I was cautiously optimistic when I clicked on a paper that arrived in my inbox recently from Rutgers University. I'll share more context below, but the gist here is that men have stepped up at home during the pandemic and aspects of women's careers have benefited. This wasn't a finding that the researchers expected. But reviewing the results, study coauthor Kristina Durante told me she realized that the pandemic "can change the social norm" around work and caregiving. Welcome to Gender at Work. We're pausing this newsletter for now, so this will be the last installment for a while. In the past few months, we've taken an expansive look at how your gender identity informs your career, including how to get more women in leadership roles and the challenges that BIPOC women face during the pandemic. Today we're talking about a potential silver lining of the pandemic for women and families. Women perform better at work when men step up at home The Rutgers study is a working paper, which means it hasn't yet been reviewed by an outside group of scientists. A group of researchers — Kristina Durante, Yana van der Meulen Rodgers, Lisa Kaplowitz, and Elaine Zundl at Rutgers as well as Sevincgul Ulu at New Jersey City University — conducted a survey of 920 people in May 2020. Respondents were between ages 18 and 65 and were living with a spouse of a different gender. The survey asked respondents to indicate how many hours they work each week as well as how much they contributed to household responsibilities during and before the pandemic. The survey also asked respondents how much they enjoy work now and before the pandemic as well as how productive they are now and before the pandemic. Perhaps unsurprisingly, both men and women were spending more time on unpaid labor like caring for kids and doing housework. The more curious finding is that 71% of mothers (to children of all ages) said they were as or more satisfied with their jobs than they were before the pandemic. Only 68% of women without children said the same. When the researchers dug in further, they saw that this increase had something to do with men stepping up at home. The more men had increased their contributions to caregiving and household chores, the more satisfied and productive women were at work. Taking time off to care for your family has been stigmatized for men The pandemic may have lessened the stigma around men who take time away from their careers to care for their families. In 2015, I reported on a telling study by Erin Reid at Boston University's Questrom School of Business (Reid is now at McMaster University's' DeGroote School of Business). Reid found that many men at a global consulting firm were only pretending to be working when in fact they were spending some of that time engaged in other activities, like taking their kids on vacation. While women were more upfront about taking advantage of the firm's accommodations for part-time work or less frequent travel, men felt sheepish about doing the same. So they acted as if it was perfectly feasible to work around the clock. The pandemic may have changed employers' thinking about the "ideal worker," Durante said. "There's more humanity." Even top performers need to find a balance between home and work, Durante added, "and men had a front-row seat to that" while working from home during the pandemic. "We're hoping that it gets more normalized." I invite readers to share their experiences juggling work and family responsibilities during the pandemic. You can email me directly at SLebowitz@businessinsider.com. I'd also like to thank you all for your readership these past few months. Even as we're pausing this newsletter, my colleagues and I will continue to report on gender issues. We welcome your feedback and your ideas.Join the conversation about this story » NOW WATCH: How waste is dealt with on the world's largest cruise ship
THE ONLINE GROCERY REPORT: The coronavirus pandemic is thrusting online grocery into the spotlight in the US — here are the players that will emerge at the top of the market
This is a preview of the Business Insider Intelligence Online Grocery premium research report. Purchase this...This is a preview of the Business Insider Intelligence Online Grocery premium research report. Purchase this report here. Business Insider Intelligence offers even more e-commerce and payments coverage with our Payments & Commerce Briefing. Subscribe today to receive industry-changing retail news and analysis to your inbox. The coronavirus pandemic has brought online grocery — a promising but formerly niche industry — to the fore. The combination of consumers' interest in avoiding public places, government orders to stay at home, and the continued need for groceries and essential goods has made online grocery delivery services from the likes of Walmart, Amazon, Target, and Instacart indispensable. Previously, some consumers resisted the shopping method because they wanted to pick out their groceries themselves and avoid extra fees, but the pandemic has forced many to change their priorities. And the sudden focus on online grocery is set to alter consumer behavior well after the pandemic subsides, accelerating the industry's penetration in the US. How well online grocers meet demand during the pandemic will play a major role in determining the top online grocers after the pandemic abates. Grocers' ability to fulfill as many orders as possible in a variety of convenient channels throughout the pandemic will be important, as consumers may turn to different providers if they can't place an order from one grocer through the channel they want — an issue that's popped up in some markets for several grocers during the crisis. But online grocers that can keep customers throughout the pandemic may be able to keep those shoppers for the foreseeable future: 75% of online grocery shoppers still shopped with their first-ever online provider, per a survey from Bain and Google from 2018. So, the grocers that meet the most consumers' needs during the pandemic will likely lead the industry even after it subsides. In The Online Grocery Report, Business Insider Intelligence first looks back at how online grocery adoption was progressing prior to the coronavirus pandemic to understand the state of the industry before the shopping method became vital to many consumers. Next, we examine why the pandemic is popularizing online grocery services and the impact it's already having on adoption. We then forecast how online grocery's penetration will grow in the coming quarters and years due to the pandemic, and consider the factors that will determine the industry's staying power. Finally, we analyze top online grocery players' ability to meet surging demand during the pandemic and how that positions them to build customer bases that can last well beyond the pandemic. The companies mentioned in this report are: Albertsons, Aldi, Amazon, BJ's Wholesale Club, Costco, FreshDirect, Grubhub, Hannaford, H-E-B, Instacart, Kroger, Ocado, Peapod, Publix, Target, Uber Eats, Walgreens, Walmart, and Whole Foods. Here are some key takeaways from the report: The coronavirus pandemic is pushing consumers to buy essential products digitally, which is rapidly accelerating adoption of online grocery services in the US. Online grocery's staying power will come down to the length of the pandemic — because if the crisis stretches on, more consumers may be pushed to try an online grocery service — and how well online grocers meet surging demand, because consumers may abandon online grocery if they find it difficult to receive orders. The online grocery services that are best able to handle surging order volume will likely be the most popular services after the pandemic subsides because consumers will be able to rely on those services to consistently bring them groceries. Walmart and Instacart are best positioned to lead the pack post-pandemic given Walmart's massive brick-and-mortar network and Instacart's wide reach thanks to its platform model. In full, the report: Examines the US online grocery industry prior to the coronavirus pandemic to highlight what was driving the industry's adoption, and what obstacles it faced. Analyzes why the realities of the pandemic — such as concerns about contracting the virus — have pushed many consumers to try an online grocery service for the first time. Forecasts the US online grocery industry's penetration in 2020 and in the years to come, laying out a moderate and extreme scenario to account for the uncertainty surrounding the recovery from the pandemic. Discusses why the duration of the pandemic and online grocers' ability to meet demand will determine the popularity of online grocery after the pandemic subsides. Highlights how Walmart, Amazon, Target, and Instacart are positioned in the online grocery industry, how well they're meeting demand during the pandemic, and how they are expected to fare in the space beyond the pandemic. Recommends how online grocers can maximize their performances during and after the pandemic with innovations like automation, operational flexibility, and bundling services. Interested in getting the full report? Here's how to get access: Business Insider Intelligence analyzes the payments and commerce industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. >> Check if your company has BII Enterprise membership access to the full report Sign up for the Payments & Commerce Briefing, Business Insider Intelligence's expert email newsletter keeping you up-to-date on the people, technologies, trends, and companies shaping the future of consumerism, delivered to your inbox 6x a week. >> Get Started Purchase & download the full report from our research store. >> Purchase & Download Now Join the conversation about this story »
THE INTERNET OF MEDICAL THINGS: The coronavirus is catalyzing a need for healthcare IoT in the US — here's how connectivity and technology providers are carving out their place in the market
This is a preview of the Business Insider Intelligence Internet of Medical Things premium research report. Purchase...This is a preview of the Business Insider Intelligence Internet of Medical Things premium research report. Purchase this report here. Business Insider Intelligence offers even more technology coverage with our Connectivity & Tech Briefing. Subscribe today to receive industry-changing connectivity news and analysis to your inbox. Healthcare providers have been turning to the Internet of Medical Things (IoMT) to facilitate their digital transformation since before the coronavirus hit the US — but the pandemic has caused a sea change in providers' willingness to implement IoT solutions that augment efforts in preparing for, containing, and diagnosing the virus. As the backbone that powers the IoMT, connectivity and technology providers have a mounting opportunity to capture a larger slice of the market as it evolves alongside the coronavirus pandemic. Prior to the pandemic, healthcare providers were forecast to adopt IoT devices at one of the fastest rates of any industry segment, with the installed base of IoT endpoints expected to grow 29% year-over-year in 2020. And pre-pandemic, healthcare was among the top three industries expected to see the fastest growth rates (15.4%) in IoT investment in terms of spending over the 2017-2022 forecast period. But the coronavirus is fundamentally changing how healthcare can be accessed and delivered in the US, and we expect to see even faster growth throughout 2020 — and that this upward momentum will outlast the pandemic. In The Internet of Medical Things, Business Insider Intelligence assesses the North American IoMT market and explores how the IoMT opportunity for connectivity providers is evolving alongside the coronavirus pandemic, and how these players are carving out their place in the growing segment. We first unpack the opportunities for connectivity and technology providers in the IoMT market and outline how the coronavirus pandemic will impact demand for various IoT solutions in healthcare. We then detail how emerging techonlogies are propelling the healthcare IoT space forward. Finally, we explore how connectivity and technology players can expand within the IoMT ecosystem. The companies mentioned in this report include: AT&T, Augmedics, AVIA, Choice IoT, DarioHealth, Eko, GE Healthcare, Intel, Medtronic, Packet, Phillips, PlushCare, PTC, Smardii, Sprint, Telit, Vuzix, XENEX, Zebra. Here are some of the key takeaways from the report: Healthcare providers are prioritizing IoT investment in solutions that enhance virtual care delivery, augment emergency services and triage, and automate or streamline tasks. The IoMT opportunities for connectivity and technology providers will only be amplified as the IoT intersects with other emerging technologies. We interviewed executive decision-makers in the connectivity and technology space to gather their insights on how they determine which IoMT opportunities to prioritize, the best go-to-market strategy for these new opportunities, and what goes into the decision process when selecting a partner to expand within the IoMT. The report also highlights the opinions of executive decision-makers in the connectivity and technology space on topics that include: telemedicine, preventative care, administrative operations, 5G, edge computing, artificial intelligence, and augmented reality. In full, the report: Sizes the North American IoMT market through 2022 and explains how it compares with pre-coronavirus estimates. Identifies the three biggest IoMT opportunities for connectivity and technology providers based on conversations with companies entrenched in the IoMT ecosystem, and on our analysis of their impact, scalability, early evidence of value creation, and increased utility amid the coronavirus pandemic. Provides recommendations for connectivity and technology providers on how to carve out and expand their footprint in ways that unlock the most value. Interested in getting the full report? Here's how to get access: Business Insider Intelligence analyzes the tech industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. >> Check if your company has BII Enterprise membership access to the full report Sign up for the Connectivity & Tech Briefing, Business Insider Intelligence's expert email newsletter keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >> Get Started Purchase & download the full report from our research store. >> Purchase & Download Now Join the conversation about this story »