Automation is becoming a key part of the conversation around the manufacture and delivery of goods and services, but its impact may have been exaggerated to date.
That's the view of How.fm, a Cologne, Germany-based tech startup which provides digital workplace training for manual workers.
"We've seen it extensively in demand from warehouse managers who want to re-train existing employees, train and onboard new staff, and also provide better clarification around Covid and new products," How.fm cofounder and CEO Andreas Kwiatkowski told Business Insider in an interview.
The company has raised a $2.8 million seed funding round, its first institutional funding since it was founded in 2019, from venture capital firms Kindred Capital and Capnamic Ventures. Other investors included Philipp Moehring's Tiny.vc and angel investors like Trivago founder Rolf Schrömgens.
"It was our first time fundraising so we spent a lot of time having conversations with people to ensure we worked with the right people," How.fm cofounder and CEO Andreas Kwiatkowski told Business Insider in an interview. "We were glad to have a network of investors to leverage before the world got turned upside down by Covid."
How.fm's fundraising started in late 2019 and was closed in January, before the coronavirus hit Europe.
The platform is used in Polish, Russian, Ukrainian, Romanian, and other languages – all of which are out of the box.
Clients include fashion retailer Tommy Hilfiger and Duisport, the world's largest inland port, which is leveraging the platform to help with training and performance support for warehousing. COVID-19 has had a major impact on factories and warehouses with employers now seeking to improve training and understanding around the virus. How.fm trained 500 people in two weekends, Kwiatkowski said.
Funds will be used to continue developing the company's product alongside hiring new staff in the customer success team.
Check out How.fm's pitch deck below: