New Zealand startup Eight360 created, a virtual reality motion simulator. Nova is a motion simulator that can make VR feel more real by turning in any direction. Creators see the device being used for military training and e-racing in the future. Visit Business Insider's homepage for more stories.
Eight360, a startup in Wellington, New Zealand has a way of tricking your brain into thinking you're driving a racecar, riding a rollercoaster, or even flying a jet. The company's VR motion simulator, NOVA, can turn 180 degrees in any direction in only one second, combining visual, audio, and physical elements to make the experience as realistic as possible. Eight360 even says that this scary-looking contraption makes motion sickness less of a problem, because it matches up what the user is seeing to what they're feeling. At $150,000 per year for a lease, the Nova probably isn't going to show up in many homes, though it could become standard in esports lounges. Instead, Eight360 is promoting the device as a way for racecar drivers to put in extra practice time off the track, or to practice esports, and for military training for pilots. Here's how it works. SEE ALSO: FarmBot automates tending, weeding, and watering a garden and makes it as easy as playing a video game to feed a family of 4 — here's how it works Nova is an "untethered VR motion simulator," making virtual reality games and training programs feel more real by rotating in any direction.
Eight360 says that Nova could be used for training, education, and fun.
Inside and wearing a VR headset, the user has full audio, visual, and physical immersion.
CEO Terry Miller has called it "the crazy spinning ball of death."
Source: VR Scout Nova is a combination of standard parts, like gears and a motor, supplemented with modular parts for the best VR experience.
The whole thing weighs about 1,100 lbs, and can be transported on a pallet or forklift.
The sphere, which has been compared to a "human-sized hamster ball," is 5.9 feet in diameter, needing just a 6.5 square foot area.
Source: VR Scout It works with some Windows games right off the shelf, making roller coaster simulators and racing games feel more realistic.
While Nova could definitely improve the gaming experience, it's too expensive to be practical for widespread use. Eight360 is looking to lease out the Nova for $150,000 per year.
Instead, the company is looking at other industries, like e-racing and defense training.
The seat and controls can be swapped out to better fit a particular need, like training pilots to fly a certain aircraft.
More like this (1)
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To...This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here. Some of NASCAR's biggest names, including Kyle Busch and Dale Earnhardt Jr., take to the virtual realm in a bit of esports racing competition, as the racing league has launched an eNASCAR iRacing Pro Invitational Series, per Esports Insider. The move comes after NASCAR postponed all live events until at least May 3 due to the coronavirus pandemic. NASCAR is taking advantage of an existing phenomenon — esports — to keep fans engaged, and potentially open up the motorsport to new audiences. The new series was able to get off the ground quickly because it's a continuation of an existing partnership between eNASCAR and iRacing, which already boast the longest-running sim-racing championship — the eNASCAR Coca-Cola iRacing Series. Also, many drivers already use iRacing's PC-based game within their training routines, which means it should be easy for them to virtually compete in an entertaining way. While this move is first and foremost meant to tide over existing fans, it's possible that it will open NASCAR up to new audiences as well, given the dearth of live sports content available right now. In particular, more young viewers could gravitate to the esports racing competition — even though NASCAR has historically struggled to attract young fans — given that esports are notoriously popular among young people. While not every league can turn to professional esports to make up for lost games, it's possible that other forms of virtual sports-related content will crop up to fill the void. Many sports have corresponding esports leagues — think NBA 2K League, Madden Ultimate League for the NFL, and FIFA for soccer, for instance — but for a variety of reasons, not all of them can or will host esports tournaments at the moment. But while we don't expect that NASCAR's move is the start of a broader trend, we do expect to see professional athletes and leagues experimenting with ways to connect with fans, who are both hungry for sports and have time on their hands. Such experiments could take on several forms, like live-streams of professional athletes competing against one another in the video game version of their respective sports, for instance. If and when such experiments do pop up, marketers should look to them as opportunities to reach the fans they're missing out on due to the spate of sports cancellations. Want to read more stories like this one? Here's how to get access: Business Insider Intelligence analyzes the media and marketing industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. >> Check if your company has BII Enterprise membership access. Explore related topics in more depth. >> Visit Our Report Store Current subscribers can log in to read the briefing here. Join the conversation about this story »