Civil rights groups called their meeting with Facebook execs a 'disappointment' and said the company isn't ready to address the platform's 'vitriolic hate'
Facebook's top executives met Tuesday with civil rights groups, hoping to address their concerns about the company's approach to hate speech on its platform. But the groups called the meeting a "disappointment" and said it became clear that Facebook is "is not yet ready to address the vitriolic hate on their platform." "We didn't get commitments or time frames or clear outcomes. We expected specifics and that's not what we heard," Anti-Defamation League CEO Jonathan Greenblatt said on a call with reporters. Facebook told Business Insider it will release a civil rights audit started in 2018, and has invested resources into combating hate, made adjustments to its policies, and banned hate groups. The groups called for advertisers to boycott Facebook last month, saying the company has been unwilling to make substantive changes for years — and more than 500 companies have joined. Visit Business Insider's homepage for more stories.
Facebook still hasn't convinced civil rights groups that it's doing enough to combat hate speech on its platform. On Tuesday, Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg, and Chief Product Officer Chris Cox met with the leaders of the NAACP, Color of Change, Free Press, and the Anti-Defamation League in an attempt to address their concerns over its hate speech policies. Following the hour-long virtual meeting, civil rights groups called it a "disappointment" and said in a statement that it was clear Facebook "is not yet ready to address the vitriolic hate on their platform." "Today we saw little and heard just about nothing," ADL CEO Jonathan Greenblatt said in a call with reporters Tuesday, adding: "We didn't get commitments or time frames or clear outcomes. we expected specifics and that's not what we heard." Last month, the groups organized a massive Facebook ad boycott in response to its inaction on controversial posts by President Donald Trump that more than 500 companies have since joined. Multiple discussions with Facebook executives ultimately broke down, with the boycott organizers demanding that Zuckerberg personally attend because "he is the ultimate authority," Reuters reported. But even with its top leadership in the room, Facebook wasn't able to persuade the groups that it's taking strong enough action. The groups said in a statement that they discussed 10 demands with Facebook, which included items such as: a C-suite level executive with civil rights expertise, public and independent civil rights audits, changes to Facebook's moderation policies around hate speech and misinformation, refunds to advertisers whose ads are shown next to hate speech, and live customer support for users experience hate or harassment. Facebook only partially addressed hiring a civil rights expert and "offered no attempt" to address the other nine demands, the groups said. "Instead of actually responding to the demands of dozens of the platform's largest advertisers that have joined the #StopHateForProfit ad boycott during the month of July, Facebook wants us to accept the same old rhetoric, repackaged as a fresh response," the groups said. "This meeting was an opportunity for us to hear from the campaign organizers and reaffirm our commitment to combating hate on our platform. They want Facebook to be free of hate speech and so do we. That's why it's so important that we work to get this right," a Facebook spokesperson told Business Insider, adding that it has taken a number of steps, including investing people and financial resources into combatting hate speech, introducing new policies to address misinformation, and banning hate groups. Facebook also plans to release its civil rights audit Wednesday — which began in 2018 — but Sandberg said in a post Tuesday that the company won't follow every recommendation. Facebook is facing a growing chorus of critics who say it needs to do more to combat racism and hate speech on its platform. After CEO Mark Zuckerberg defended his decision not to take action on Trump's posts, employees at Facebook as well as Zuckerberg's philanthropic initiative revolted, and The Washington Post reported last week that Facebook has crafted exemptions for the president going as far back as 2015.SEE ALSO: A Facebook recruiter filed a federal complaint alleging the company is biased against Black employees and job candidates Join the conversation about this story » NOW WATCH: Why YETI coolers are so expensive
More like this (3)
Disney has reportedly slashed its Facebook advertising budget amid a big-business boycott of the social media platform
Disney has slashed its advertising budget on Facebook, the Wall Street Journal reports. The news comes...Disney has slashed its advertising budget on Facebook, the Wall Street Journal reports. The news comes after more than 500 advertisers suspended ads on Facebook as part of an industry boycott of the platform over its stance on hate speech. Disney was the single biggest advertiser on Facebook in the first half of this year, according to analysis by research firm Pathmatics Inc. Visit Business Insider's homepage for more stories. Disney has slashed its advertising spend on Facebook and Instagram amid a boycott of the social-media platform led by civil-rights groups, the Wall Street Journal reports. Sources familiar with the matter didn't say how much had been cut, or when the decision was taken. The sources said Disney-owned streaming service Hulu had paused all advertising on Instagram, and one source said that ads for its cable network shows are unlikely to return to Facebook after the summer TV advertising lull, unless the social media giant changes its policies. The Facebook boycott, "Stop Hate for Profit," was launched in June by a coalition of civil rights groups including the NAACP, Color of Change, and the Anti-Defamation League. It asks big companies to stop advertising on Facebook in an attempt to force the company to rethink its hate speech and misinformation policies. A series of high-profile advertisers including Coca-Cola, Dunkin' Donuts, Verizon, and more than 500 others have announced they are suspending their ads on the social network. Disney has not officially announced any decision to reduce advertising spend, and was not immediately available for comment when contacted by Business Insider. Analysis provided to the Journal by research firm Pathmatics Inc suggests Disney was the top advertiser on Facebook for the first half of this year, spending an estimated $210 million. It was the number two spender in 2019, behind Home Depot. Leaders from Stop Hate for Profit met with Facebook executives including Mark Zuckerberg on July 7, and came away unimpressed. In a press call, the groups said the meeting had been a "disappointment," and that out of ten recommendations they had put forward to Facebook, it had only partially addressed one: That the company should hire a C-suite level civil rights exec. Facebook said it would hire a civil rights lead, but did not commit to make them a member of the C-suite.Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly
Civil rights groups criticized the company’s top executives, Mark Zuckerberg and Sheryl Sandberg, after a meeting...Civil rights groups criticized the company’s top executives, Mark Zuckerberg and Sheryl Sandberg, after a meeting about its policies on hate speech.
Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staffCampaigners are calling for an...Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staffCampaigners are calling for an advertising boycott of Facebook in the US to be extended to Europe, after its chief executive, Mark Zuckerberg, dismissed the effects of the campaign in a meeting with staff.A growing number of companies have halted advertising on Facebook after criticism that the platform was not doing enough to counter hate speech on its sites. Continue reading...