Brands including North Face, Ben & Jerry’s and Patagonia pulling out in July over hate speech policing Facebook will be confronted with its largest ever advertiser boycott in July, as a coalition of some of America’s biggest brands, including The North Face, Ben & Jerry’s and Patagonia, commit to pulling advertising from the platform in a row over its policing of hate speech.The boycott has been coordinated by the campaign group Stop Hate for Profit, set up after the killing of George Floyd in Minneapolis, which put out a call to businesses “to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July”. Continue reading...
More like this (3)
Disney has reportedly slashed its Facebook advertising budget amid a big-business boycott of the social media platform
Disney has slashed its advertising budget on Facebook, the Wall Street Journal reports. The news comes...Disney has slashed its advertising budget on Facebook, the Wall Street Journal reports. The news comes after more than 500 advertisers suspended ads on Facebook as part of an industry boycott of the platform over its stance on hate speech. Disney was the single biggest advertiser on Facebook in the first half of this year, according to analysis by research firm Pathmatics Inc. Visit Business Insider's homepage for more stories. Disney has slashed its advertising spend on Facebook and Instagram amid a boycott of the social-media platform led by civil-rights groups, the Wall Street Journal reports. Sources familiar with the matter didn't say how much had been cut, or when the decision was taken. The sources said Disney-owned streaming service Hulu had paused all advertising on Instagram, and one source said that ads for its cable network shows are unlikely to return to Facebook after the summer TV advertising lull, unless the social media giant changes its policies. The Facebook boycott, "Stop Hate for Profit," was launched in June by a coalition of civil rights groups including the NAACP, Color of Change, and the Anti-Defamation League. It asks big companies to stop advertising on Facebook in an attempt to force the company to rethink its hate speech and misinformation policies. A series of high-profile advertisers including Coca-Cola, Dunkin' Donuts, Verizon, and more than 500 others have announced they are suspending their ads on the social network. Disney has not officially announced any decision to reduce advertising spend, and was not immediately available for comment when contacted by Business Insider. Analysis provided to the Journal by research firm Pathmatics Inc suggests Disney was the top advertiser on Facebook for the first half of this year, spending an estimated $210 million. It was the number two spender in 2019, behind Home Depot. Leaders from Stop Hate for Profit met with Facebook executives including Mark Zuckerberg on July 7, and came away unimpressed. In a press call, the groups said the meeting had been a "disappointment," and that out of ten recommendations they had put forward to Facebook, it had only partially addressed one: That the company should hire a C-suite level civil rights exec. Facebook said it would hire a civil rights lead, but did not commit to make them a member of the C-suite.Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly
Civil rights groups say company did not commit to concrete plan to address hate speech and...Civil rights groups say company did not commit to concrete plan to address hate speech and misinformationThe organizers behind a major advertiser boycott of Facebook have called a meeting with Mark Zuckerberg and other executives “disappointing”, saying the company failed to commit to concrete solutions for addressing hate speech and misinformation on the platform.Officials at Facebook, including Zuckerberg, the CEO, and Sheryl Sandberg, chief operating officer, met with members of the coalition of civil rights groups over video chat for an hour on Tuesday to discuss the largest boycott in Facebook history, which has gained the support of more than 1,000 of its advertisers, including Unilever, Coca-Cola, and Starbucks. Continue reading...
Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staffCampaigners are calling for an...Calls follow Mark Zuckerberg’s dismissal of anti-hate-speech campaign in meeting with staffCampaigners are calling for an advertising boycott of Facebook in the US to be extended to Europe, after its chief executive, Mark Zuckerberg, dismissed the effects of the campaign in a meeting with staff.A growing number of companies have halted advertising on Facebook after criticism that the platform was not doing enough to counter hate speech on its sites. Continue reading...