The recent Gamescom in Cologne, Germany did not disappoint gamers and tech enthusiasts alike as it was an event that showcased the latest games and gaming hardware. However, one of the most exciting hardware debuts happened a day before the Gamescom's opening - Nvidia's unveiling of the GeForce RTX 2080 and GeForce RTX 2080 Ti, the company's next-gen GPUs sporting the revolutionary NVIDIA Turing architecture.
Nvidia unveiled the two Turing GPUs on August 20, 2018, one day before 2018 Gamescom's opening, according to PCWorld. The event was even attended by Nvidia CEO Jensen Huang who proudly revealed to the public the company's latest offering in the GPU market.
Anticipation for the GeForce RTX 2080 and RTX 2080 Ti ran high in the weeks prior to their unveiling thanks in part to Nvidia's teasing. A week before their scheduled release, the company released a brief video which spurred enthusiastic conversations among gamers who are excited to see just what Nvidia could be bringing to the table.
However, the excited wait was not in vain. As PCWorld puts it, the GeForce RTX 2080 and RTX 2080 Ti can be considered the "Holy Grail in gaming graphics" with their RT cores designed to speed up real-time ray tracing as well as their dedicated tensor.
It has enough power to satisfy the demands of 4K G-Sync HDR monitors, today's top-of-the-line gaming display. In addition, they are virtually future-proof thanks their VirtualLink VR connection as the ultra-fast SLI connection NVLink. This means that these GPUs will be able to handle the requirements of future VR games.
As expected, such excellent hardware comes at a price. The GeForce RTX 2080 Ti Founders Edition carries a price tag of $999. Meanwhile, the GeForce RTX 2080 is priced $699, well above the price range of the company's previous flagships.
While the Nvidia's introduction of its latest wares can be viewed as an assertion of its dominance in the gaming niche, it just might also be the key to keeping the company's profitability at comfortable levels. Sales from the latest gen Turning GPUs might offset the falling demand for crypto mining GPUs.
According to a report by The Motley Fool, Nvidia's 2017 performance was boosted by the soaring demand for mining GPUs during the period. However, the company admits that the boost from the cryptocurrency sector is not sustainable. Experts have been predicting that the currently depressed prices of cryptocurrencies could mean that mining might no longer be as profitable as it was in the past. This, in turn, could push down the demand for mining-targeted GPUs.
While GPU demand from the crypto mining segment declines, Nvidia is confident that it will not be severely affected by the downturn. In the first place, mining-related GPU sales only account for 9 percent of its sales in the first quarter of 2018 as the majority of its revenue still comes from the gaming sector. With the additional sales from its recently unveiled GPUs, Nvidia is well-prepared to shrug off the effects of declining mining GPU sales.