Esports viewership is on the rise. Thanks in part to streaming services such as Twitch, the number of esports fans globally is anticipated to surge 59% over the next four to five years. This rapid expansion, coupled with the tendency for esports spectators to be younger and more receptive to sponsorship, is driving brand investment into competitive gaming. In The Brand Investment in eSports Report, Business Insider Intelligence details the explosive growth of the eSports audience, and breaks down the different channels brands can take to reach eSports fans. This exclusive report can be yours for FREE today.Join the conversation about this story »
More like this (3)
When Sunny Bonnell and her team at branding agency Motto started working with Ninjas In Pyjamas...When Sunny Bonnell and her team at branding agency Motto started working with Ninjas In Pyjamas (NIP), a 20-year-old esports team in search of a new look, they did a lot of research. The team had never worked in gaming or esports before, and they wanted to understand the space. They talked to fans and people on the ...
Inside ESPN's abrupt shutdown of dedicated esports coverage, which insiders said was 'shocking' but stemmed from business problems beyond the pandemic (DIS)
Summary List Placement When the NBA, NHL, and other live sports ground to halt in March,...Summary List Placement When the NBA, NHL, and other live sports ground to halt in March, esports took on more of the spotlight at sports-media outlets including ESPN. The cable network started airing "League of Legends," "NBA 2K," and "Rocket League" tournaments on its secondary channel. And its esports division, used to covering events from around the world remotely, pressed on. It covered championships,...
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To...This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here. Last week, the NBA and Microsoft announced a new multiyear partnership aimed at transforming the digital fan experience through a new direct-to-consumer platform. Microsoft and NBA Digital will create a Microsoft Azure-powered streaming app...