Why has a children's toy become a brand attached to virtually every media type, partnering with the most ubiquitous franchises, and serving as a pastime for many adult hobbyists who will gut you if you call LEGO a "children's toy." Brian Hirt (our resident AFOL, i.e. adult fan of LEGO) talks with co-hosts Erica Spyres […]
Why Did LEGO Become a Media Empire? Pretty Much Pop: A Culture Podcast #37 is a post from: Open Culture. Follow us on Facebook, Twitter, and Google Plus, or get our Daily Email. And don't miss our big collections of Free Online Courses, Free Online Movies, Free eBooks, Free Audio Books, Free Foreign Language Lessons, and MOOCs.