Millions of people worldwide are under orders to stay at home to prevent the spread of the coronavirus. Many social media users are posting videos and pictures of their home activities under the hashtag #IStayHome. Dancing has become an especially therapeutic escape for many people who are self-quarantining. View more episodes of Business Insider Today on Facebook.
As more and more people are placed in government-mandated lockdowns to halt the spread of the coronavirus, many are turning to social media to urge others to stay home — and show off what they're doing to pass the time. And one slogan, translated into countless languages, has risen to the forefront: "I stay home." In Italy, where nearly 7,000 people have died from COVID-19, social media users began circulating the hashtag #IoRestoACasa as a way to urge people to comply with the government's stay-at-home mandate. Sofia Strazzante, a 20-year-old dancer living just outside of Milan, has been homebound for a month. She posted a video to the #iorestoacasa hashtag of a dance she choreographed to Bishop Brigg's "River." For people like her, dancing has become an important way to cope with the boredom and isolation of self-quarantine. "Dancing is helping me a lot," Strazzante told Business Insider Today. "It's the perfect getaway from negative thoughts." Elsewhere in the world, the hashtag has been translated into different languages as more and more countries instruct their citizens to stay home. In Spanish, it's #YoMeQuedoEnCasa and in French, #JeResteALaMaison. Like Strazzante, people from Paris to Buenos Aires are flooding the internet with pictures and videos of singing, dancing, and exercising as they adjust to life indoors.
Leila Kossoy, whose home country of Argentina went into a compulsory nationwide lockdown on March 21, has been posting videos of her children and herself lip-syncing and dancing with costumes on. She said it's a way to have fun in a stressful situation and to connect with her kids. "We've been looking for ways to entertain the kids so they don't worry about what is happening and don't get bored," she told Business Insider Today. "So we've been doing the things that we like the most, which are dancing, acting, and playing. Let's say in a way we become kids again." Meanwhile, in France, 14-year-old Djino and his 12-year-old sister Lorenza said the video they posted of them dancing was just one way to help them keep up with their active lifestyles and get their minds off of the anxiety-inducing world. "It helps us forget the confinement," Djino said. "It helps us forget everything outside."
J’espère que vous allez bien, que vos famille vont bien. Protégez vous la team, prenez vos précautions, toussez dans votre coude etc... Essaie de reproduire notre danse #coronachallenge 🦠 🦠🦠 ———————————————————————— Song 🎵 Corona Virus @yxng_nix ———————————————————————— . . . . #trillervids #trillerfrance #trillerfamous #trillergeneration #trillergenaration #corona #coronavirus #coronavirusfrance #coronachallenge #coronaviruschallenge #coronachallenge #coronamemes #coronaextra #restezchezvous #confinement #lilnix #protegezvous A post shared by 𝐃𝐉𝐈𝐍𝐎 (@djino_compte_officiel) on Mar 17, 2020 at 11:00am PDT on Mar 17, 2020 at 11:00am PDT
It's no surprise that people are turning to social media to share videos of dancing and music, according to Pratt Institute professor of creative arts therapy, Joan Wittig. "I think as humans, our instinct is to share our emotional experiences," Wittig said. "When so much of the world is having to be in pretty strict isolation, where you're at home by yourself or with your family or whoever you live with, there are ways that we can connect with each other through the internet." And dancing is one way of sharing emotional experiences, especially during a time of uncertainty, she said. "We don't even know how to talk about exactly how we're feeling in particular because so much is unknown," Wittig said. "We have no idea where this is going. So, we can't even necessarily talk about the feelings that that brings up in us, but we can move about it." "We need to communicate, we need to be in connection with each other. And dance allows us to do that. And it allows us to do that across cultures, across language. There are no barriers."SEE ALSO: There's a global shortage of face masks — but people around the world are using creative methods to make their own DON'T MISS: 'I'm not going to sit up here and pretend like it's a joke': 3 coronavirus patients share their stories from quarantine Join the conversation about this story » NOW WATCH: Why bidets are better than buying countless rolls of toilet paper
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How a beverage brand with less than 100 TikTok followers orchestrated a viral campaign to generate a surge in sales, traffic, and followers
GT's Living Foods, the parent company of a leading Kombucha brand, is seeing massive results from...GT's Living Foods, the parent company of a leading Kombucha brand, is seeing massive results from its first-ever TikTok campaign. The #UnitedWeDance challenge has garnered more than 2.7 billion views and over 164,000 videos with the campaign's hashtag. Since the viral campaign took off, sales and web traffic of GT's Living Foods products have increased. "We're genuinely not focused on this being an advertisement or selling product which I think really resonates with the audience," said founder and CEO of GT's Living Foods GT Dave. A viral TikTok dance challenge is generating major sales and engagement for a leading Kombucha brand. GT's Living Foods, the maker of a variety of Kombucha flavors, launched its first-ever challenge on TikTok on July 14. The #UnitedWeDance challenge, which is meant to highlight the importance of unity and togetherness, was GT's Living Foods first-ever TikTok campaign. In a little over a week, the hashtag has already garnered more than 2.7 billion views and over 164,000 video submissions. @asapgoku Grab a @gtskombucha_ & show me what you got to win a month’s supply & trip to LA!!! ##UnitedWeDance ##ad @kiarafedele ♬ Get By - MAAD Participants who post a video before August 7 with the hashtag #UnitedWeDance with a video of them dancing with a GT's Kombucha bottle are entered for a chance to win a month's supply of GT's Synergy Kombucha and a trip to founder and CEO of GT's Living Foods GT Dave's home in Los Angeles, or "The Kombucha Lair." The company's TikTok account, which had about 91 followers before the challenge, grew by 4000% to almost 3,500 followers since the campaign was launched. Additionally, website traffic for GT's Living Foods has grown by 152% and the brand confirmed that it has seen an increase of 65% in sales since this time last year in one of its retailers, though it would not disclose which one. "There has been a significant lift in engagement, awareness, and overall popularity for our products," GT Dave said, attributing the recent sales and traffic growth to the #UnitedWeDance challenge. Orchestrating a viral campaign The creation and execution of the company's first-ever TikTok challenge was done by GT's in-house marketing team. "We made a conscious effort to study every detail of the Challenge, prior to its start, to ensure optimum participation," GT Dave said. For example, the selected song, "Get By" from artist MAAD was already popular on TikTok and had been featured in more than 800,000 user videos. The company also paid for some influencer partnerships to help increase the visibility of the campaign, though many influencers participated in the campaign without any prompting. GT's Living Foods received some challenge entries from unpaid TikTok users with over 4 million followers. "Never underestimate the power of dance," GT Dave said. Most importantly, GT Dave said that the focus on unity through dance was an important theme to ground the challenge. The campaign was meant to inspire a message of happiness during difficult times and reflect the values that GT's Living Foods brand was built upon. "We're genuinely not focused on this being an advertisement or selling product which I think really resonates with the audience," said GT Dave. Brands are using TikTok to engage with customers Brands finding success on TikTok is nothing new. The platform has already proven successful for other major brands like Chipotle and Walmart, who have engaged with audiences through influencer partnerships and digital challenges. Smaller brands have found similar success. Peace Out, a direct-to-consumer skincare company, had a record-breaking sales day after a TikTok featuring one of its products went viral. According to social media expert and CEO of Parker Management Lindsay Nead, any brand can find its niche on TikTok by figuring out a strategy that is unique to them. "So many brands are seeing that they can find major success there."SEE ALSO: How one viral TikTok caused a record-breaking sales day for a 3-year-old DTC skincare brand and generated thousands of new followers for the company Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
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It was a warm July day when Frau Troffea began to dance. She walked out of...It was a warm July day when Frau Troffea began to dance. She walked out of her home, into the narrow streets of Strasbourg, and began her frenzied steps. She danced uninterrupted for nearly a week, her feet swollen and bleeding. By the time she had tired of dancing, 34 of her neighbors had joined her; by the end of…Read more...