THE RISE OF CLOUD GAMING: Cloud-based streaming is the next frontier in the video gaming ecosystem — here’s why cloud service providers and telecoms are vying to tap the multibillion-dollar opportunity
This is a preview of The Rise of Cloud Gaming research report from Business Insider Intelligence. Purchase this report. Business Insider Intelligence offers even more technology coverage with Connectivity & Tech Pro. Subscribe today to receive industry-changing connectivity news and analysis to your inbox.
A disruptive competitive dynamic is poised to shake up the gaming industry, and it's centered on the cloud. Cloud-based streaming has generated significant buzz in the entertainment business throughout the last decade, rocking the media and music industries with the likes of Netflix and Spotify. Now it's gaming's turn in the spotlight, with a number of cloud service providers and telecommunications companies revealing plans to enter the cloud gaming fray by launching their own services. These companies, each with unique advantages to disrupt the video gaming space, are largely driving the hype in the cloud gaming market. Cloud gaming, by nature, is also enough to turn heads: It expands the audience for premium games beyond the current console and PC audience by making them accessible anywhere, at any time, and on any device. That huge addressable market is creating a lucrative and growing opportunity for companies gearing up to enter the space, providing a long runway for growth. A convergence of technological and consumer behavioral forces is pushing cloud gaming to move the needle in the gaming industry, something it's failed to do in the past decade. Cloud gaming depends heavily on the cloud and connectivity — areas of strength for cloud service providers and telecoms that are launching their own services. And advancements in connectivity standards and hardware functionality, new benefits to the end user over traditional gaming experiences, and the ability to meet gamers' evolving tastes are playing — and will continue to play — a significant role in helping cloud gaming reach its full potential. In The Rise of Cloud Gaming, Business Insider Intelligence takes a deep dive into the evolving cloud gaming market. The report sizes the cloud gaming opportunity and examines the various drivers and barriers, identifies the most noteworthy big tech companies and telecoms poised to dominate the space, and discusses the distinct strategies they're undertaking to capture a piece of the multibillion-dollar market. The companies mentioned in this report are: Amazon, Google, LG Uplus, Microsoft, Nintendo, Nvidia, Sony, Tencent, and Verizon. Here are some of the key takeaways from the report:
Several significant changes in the decade-plus since cloud gaming's emergence have led the gaming format to move from a futuristic what-if to a massive opportunity for companies outside the traditional gaming space. Cloud service providers and telecoms are investing in cloud gaming because their technological strengths are well suited to the new format and can help them corner off the immediately massive addressable market.
But nontraditional gaming companies will have to consider several factors — like identifying target audiences and building and maintaining appealing content libraries — before and after launching their cloud gaming offerings.
In full, the report:
Examines how recent technological and consumer behavioral developments are playing — and will continue to play — a significant role in helping cloud gaming reach its potential.
Explores the disruptive class of companies whose unique advantages position them to capture a large share of the burgeoning market. Identifies several factors that may be most inhibitive to consumer adoption of cloud gaming, and how new entrants to the space can work to overcome them.
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THE GLOBAL 5G LANDSCAPE: An inside look at how the US, China, South Korea, India, Brazil, and Mexico are initiating the next phase of 5G development
This is a preview of The Global 5G Landscape research reports from Business Insider Intelligence. Purchase...This is a preview of The Global 5G Landscape research reports from Business Insider Intelligence. Purchase these reports here. Business Insider Intelligence analyzes the connectivity and telecoms industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more through an Enterprise membership. Check if your company has BII Enterprise membership access to the full report. The next generation of wireless is here, and several countries are locked in a fierce battle for the top spot in global 5G development. By 2020, more than one-fifth of the world's countries will have launched 5G services. Securing global 5G leadership is a national priority for many countries because the winner is expected to secure more than a decade of competitive advantages. The spread of 5G is pivotal for the connected world — its technical upgrades will supercharge adoption of transformative technologies and strengthen the value of old ones. Now, as 5G takes center stage in the developing world, emerging markets have been making a concerted effort to prepare for the transition to the next-generation network. 5G will serve as the backbone of the fourth industrial revolution, and the global pacesetter for the new standard could become the same for connected technologies. All told, 5G technologies are expected to contribute $2.2 trillion to the global economy over the next 15 years. Business Insider Intelligence has identified the major players in 5G and broken them out into two keystone reports: The Global 5G Landscape: Emerging Markets and The Global 5G Landscape: Market Leaders. Market Leaders analyzes the United States, South Korea, and China — all of which are spearheading the 5G revolution. The report compiles 5G snapshots of the three countries, with each providing an overview of the market's telecoms space and details on what is contributing to — or hindering — its development. We look at the notable telecoms in each geography and identify their 5G launch efforts, as well as discuss what the opportunities are for each company. Emerging Markets analyzes India, Brazil, and Mexico, the three nations leading the 5G revolution in the developing world. These regions are among the world's fastest-growing and largest mobile markets, and they're expected to be among the first developing markets with widespread 5G availability, with anticipated adoption rates higher than other emerging economies. Consequently, they represent unique and meaningful expansion opportunities for companies in the connectivity and technology sphere, and can serve as strategic examples for players in other emerging economies with similar market demands and constraints. The companies mentioned in these reports are: AT&T, China Mobile, China Telecom, China Unicom, Ericsson, Huawei, KT, LG, LG Uplus, Nokia, Samsung, SK Telecom, Sprint, T-Mobile, Verizon, ZTE, America Movil, Bharti Airtel, Claro, Reliance Jio, Telcel, Telefónica, TIM Brasil, Vivo, and Vodafone Idea. Here are a few key takeaways from the reports: The United States is replicating the private-sector-led strategy it rode to 4G dominance to continue its leadership into the 5G era. This approach provides operators with autonomy over their own deployment strategies and methods, which fuels competition and ultimately drives innovation and investment as a result. South Korea was the second country in the world to deploy a 5G network, and it's on track to become the global leader in 5G penetration. Its speedy 5G deployment is the result of its government taking a hands-on approach in regulating the telecoms industry. China is the largest mobile market in the world and is expected to become the biggest 5G market by connections by 2025. China's three state-owned network operators are ramping up trials and tests to meet the country's launch target for the first phase of commercial 5G services later this year. In India, the opportunities offered by the rapid ascension and sheer size of its connectivity market will only be amplified by the advent of 5G, making it one of the most important regions for connectivity players. For Brazil, the real promise of 5G's transformative power lies in the ability to use the Internet of Things (IoT) on a massive scale, making it a focal point for technology players looking for new growth opportunities in the IoT space. As a major innovation hub for many global tech titans, Mexico will become one of the chief markets in the latest generation of trends in connectivity and tech. In full, the reports: Explores why 5G is a national priority in each country examined. Details the distinct strategies the countries are taking to on the path to 5G. Explores opportunities to advance the arrival of 5G in each country. Details the distinct strategies the countries are taking to define the future of 5G connectivity. Dives into the notable telecoms in each geography and provides an in-depth overview of their 5G launch efforts, as well as discusses what's ahead for each company and why it's worth watching. Interested in getting the full Global 5G Landscape reports? Here's how to get access: Purchase & download the full report from our research store. >> Purchase & Download Now Access this and all Business Insider Intelligence reports with an Enterprise membership >> Get Enterprise Access Join the conversation about this story »
THE AUTOMAKER TRANSFORMATION REPORT: Inside automakers' scramble to keep Uber and Lyft from snatching billions from their pockets
This is a preview of The Automaker Transformation Report from Business Insider Intelligence. Purchase this report....This is a preview of The Automaker Transformation Report from Business Insider Intelligence. Purchase this report. 14-Day Risk Free Trial: Get full access to this and all Transportation & Logistics industry research reports. Around the globe, a combination of economic and regulatory forces coupled with the rise of competitive tech challengers is putting significant pressure on legacy automakers to innovate at a rapid rate. Auto sales are on a decline while newly established mobility companies such as Uber, Lyft, and Didi Chuxing have added millions of users and become a core part of the transportation ecosystem. Their disruptive nature is sending tremors through the traditional auto industry: 43% of global auto industry execs showed a level of confidence that half of today's car owners ultimately won't want to own a personal car in 2025, according to a 2018 KPMG study. As such, many automakers are turning to mobility services, with a focus on finding ways to tap the massive ride-hailing market. By 2030, Goldman Sachs projects that the global ride-hailing market will be worth a whopping $285 billion, up eightfold from 2017. However, entering the ride-hailing market with their own services to compete directly with established players wouldn't come without challenges for automakers. In this report, Business Insider Intelligence examines how ride-hailing has disrupted the global auto industry and outlines several ways automakers can generate revenue off of ride-hailing firms in the short term without directly competing against them. We also analyze the ways automakers can establish a stronger position against ride-hailing companies in the long term as the space evolves toward self-driving tech. Finally, we discuss how automakers can approach building out their technical capabilities and ecosystems as they transition toward operating fleets of autonomous vehicles (AVs) for ride-hailing. The companies mentioned in this report include: BMW, Daimler, Didi Chuxing, Ford, General Motors, Lyft, Tesla, Toyota, Uber, Volkswagen, and Waymo. Here are some of the key takeaways from the report: Global auto demand is falling, putting the product-centric models of legacy automakers at risk. Potentially lucrative opportunities in ride-hailing for legacy automakers lie in custom leasing, EV sales, maintenance services, data sharing, and telematics software. These initiatives require less capital relative to launching full ride-hailing services, and they can be achieved in the near term. Self-driving ride-hailing services pose an even bigger threat to consumer car ownership, but AVs also represent an opportunity for automakers in the longer term. Automakers will see a number of revenue-driving channels open up to them in the AV mobility space, each requiring a different degree of time, resource intensity, and innovation. In order for automakers to overcome impediments as they transform their businesses, they need to create significant networks in the new auto space through partnerships and tech investments. In full, the report: Discusses the rise of the ride-hailing market and the specific players in the space. Details the different avenues for automakers to monetize the growth of the ride-hailing industry, including specific examples of what companies are doing. Outlines the self-driving ride-hailing market and the different tech companies occupying the industry. Pinpoints different ways automakers generate revenue from autonomous ride-hailing. Provides an overview of the various challenges that automakers will encounter in the self-driving car space and how they can overcome them. Interested in getting the full report? Here are three ways to access it: Purchase & download the full report from our research store. >> Purchase & Download Now Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now Current subscribers can read the report here. Join the conversation about this story »
THE RISE OF BANKING-AS-A-SERVICE: The most innovative banks are taking advantage of disruption by inventing a new revenue stream — here's how incumbents can follow suit
This is a preview of The Rise of Banking-as-a-Service research report from Business Insider Intelligence. Purchase...This is a preview of The Rise of Banking-as-a-Service research report from Business Insider Intelligence. Purchase this report. Business Insider Intelligence offers even more insights like this with our brand new Banking coverage. Subscribe today to receive industry-changing banking news and analysis to your inbox. Fintechs are encroaching on incumbents' share in the banking game, forcing them to explore new business models — but tech-savvy legacy banks can treat this as an opportunity rather than a threat by moving into the Banking-as-a-Service (BaaS) space. BaaS platforms enable fintechs and other third parties to connect with banks' systems via APIs to build banking offerings on top of the providers' regulated infrastructure. This means banks that launch BaaS platforms can actually benefit from fintechs entering the finance space, as it turns fintechs into customers rather than just competitors. Other benefits from launching a BaaS platform include being able to monetize such platforms, establishing strong relationships with fintechs, getting ahead of the curve in terms of open banking, and accumulating additional data from third parties. In The Rise of Banking-as-a-Service, Business Insider Intelligence looks at the benefits banks stand to gain by offering BaaS platforms, discusses key players in the industry that have already successfully launched BaaS platforms, and recommends strategies for FIs looking to move into BaaS. The companies mentioned in this report are: BBVA, Clearbank, 11:FS Foundry, Starling. Here are some key takeaways from the report: Offering BaaS also allows banks to unlock the opportunity presented by open banking, which is becoming a vital part of the financial services industry. There are two key types of players — BaaS-focused fintechs and BaaS providers with a retail banking arm — that banks will need to learn from and compete against in the BaaS space. Banks that have embraced digital will have an easier time ensuring that their infrastructure and systems are suitable for third parties. It's vital for incumbents to accurately assess third-party needs to create an in-demand portfolio of white-label BaaS products. In full, the report: Outlines what BaaS is and how it relates to open banking. Highlights the benefits of launching a BaaS platform, including two different monetization strategies. Explains what BaaS players are currently doing in the space, and outlines the services they offer. Discusses what incumbent players can do in order to launch their own successful BaaS platform. Interested in getting the full report? Here are four ways to access it: Purchase & download the full report from our research store. >> Purchase & Download Now Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >> Inquire About Our Corporate Memberships Current subscribers can read the report here. Join the conversation about this story »